American technology company Google from the Alphabet group does not have to split its advertising technology division. This follows from a decision by U.S. District Judge Leonie Brinkema in Virginia. The judge rejected the Department of Justice’s proposal to order the company to sell its AdX platform, Reuters reported.
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U.S. regulators fail again: Google escapes breakup, takes 20% from advertising
This is already the third case in recent years where U.S. regulators have attempted to force a breakup of one of the major technology companies and failed, Reuters added.
Google charges a twenty percent commission on the AdX platform for brokering the sale of advertising space on websites. If an advertiser pays the equivalent of 100 crowns for an ad display, Google receives 20 crowns as a fee for using the auction technology, and the website operator receives the remaining 80.
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Limits of American justice: Government effort for tough action against Google ends with milder penalty
The Department of Justice argued that Google cannot be entrusted with operating an online advertising exchange after the judge previously ruled that the company illegally suppressed competition in this area.
The judge accepted remedial measures regarding the company’s conduct. She will publish a detailed ruling in two weeks due to the need to redact confidential information. According to Reuters, the decision raised questions about whether courts are capable of limiting the unprecedented influence of the technology sector on the American economy and how the government’s attempt to crack down on it will turn out, which began during President Donald Trump’s first term and continued during the term of his successor and predecessor Joe Biden.
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Source: ČTK
