Danish brick manufacturer Lego increased its sales by 12 percent to a record 34.6 billion Danish kroner (DKK; CZK 113.7 billion) in the first half of the year. The company announced this in a statement today. Operating profit rose by a tenth to DKK 9 billion. The results were supported by partnerships with major brands, including Formula 1 and Jurassic Park.
Growth in all markets
“The toy market has really returned to growth this year, but we are still exceeding it and gaining market share,” said Lego CEO Niels Christiansen. He added that the broader segment grew by almost seven percent.
The company saw growth in all markets where it operates. It also grew in China, where it has faced challenges in recent years. According to Christiansen, partnerships with brands such as Formula 1, Fortnite, and Jurassic Park helped boost sales across different demographics.
History and production
Lego was founded in 1932 by Ole Kirk Christiansen and named after the Danish words “leg godt,” which means “play well.” The Christiansens are now the richest Danish family, and Lego is the world’s largest toy manufacturer in terms of sales. Lego remains a family business and is not listed on the stock exchange.
One of Lego’s production plants is located in Kladno, where it began operations in 2000. At the Kladno plant, the building sets are decorated, smaller parts are assembled, and the sets are packaged.
Source: ČTK
