The European Commission announced today that US technology companies Apple and Meta Platforms have breached rules set out in the Digital Markets Act (DMA). Apple has been fined €500 million and Meta €200 million. These decisions represent the first fines under the new regulatory framework, which aims to ensure a level playing field for all players in EU digital markets and protect smaller competitors.
Fines for infringements of the Digital Markets Regulation
The Commission found that Apple had breached rules on developer access to apps outside the App Store and that Meta did not allow users to make choices about personalised ads without consenting to their personal data. These infringements are the first sanctions under the Digital Markets Act (DMA) to ensure a fair playing field for smaller competitors.
Apple has appealed the commission’s decision, calling the fine unfair and highlighting the negative impact on privacy. Meta, for its part, believes that the commission aims to disadvantage US firms in favour of Chinese and European competitors.
Impact on competition and consumers
The Commission pointed out that Apple restricts app developers from accessing alternative distribution channels, which prevents consumers from accessing cheaper and alternative offers. In the case of Meta, this was a ‘pay or consent’ model which does not allow sufficient choice for users regarding personal data.
Apple and Meta have 60 days to comply with the commission’s decision or face further penalties. The ruling sends a strong signal that digital giants will be subject to stricter rules in the EU that protect smaller competitors and consumers.
Source: CTK
