American company OpenAI is discontinuing Sora, an application that enabled the generation of short videos using artificial intelligence (AI) and their subsequent sharing. The company announced this without providing further details on social media platform X.
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Unexpected End of Disney Partnership
This also marks the end of December’s partnership agreement with media company Walt Disney, which was set to invest one billion USD (21 billion CZK) in the startup and simultaneously allow it to use characters from studios Pixar and Marvel, as well as from the Star Wars franchise, for video generation in Sora.
Walt Disney stated that it respects the decision. However, according to an informed source from Reuters, OpenAI’s announcement came as a surprise to Disney. On Monday evening, teams from both companies were working together on a project related to Sora. Just half an hour after this meeting, Walt Disney’s team was caught off guard by reports that OpenAI was completely shutting down the tool, Reuters reports. A public announcement followed a day later.
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OpenAI Changes Priorities
Reuters reported that the decision represents OpenAI’s first significant step toward shifting focus to potentially more profitable areas, such as programming tools and enterprise customer solutions.
OpenAI has had to take action in the past against AI videos featuring publicly known figures such as Michael Jackson and Martin Luther King performing bizarre activities, following pushback from acting unions and descendants, according to AP. The company launched the application in September of last year and from the start worked with copyrighted content without consent. Rights holders, such as television and film studios, must actively opt out if they do not want AI to use their works, company representatives stated at the time.
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Source: CTK
