According to data recently compiled by tradingplatforms.com, tech giant Apple accounts for the two most popular headphone brands in the US market. 34.4% of headphone users prefer AirPods. Further, I5% of headphone users favor products from Beats by dr. dre, another Apple-owned company.
When asked to comment on the findings, XYZ from tradingplatforms.com had this to say, “I think Apple’s success with the airpods only goes to further cement its position as a leading brand and industry giant. The company received quite the backlash with the airpods launch and we cannot forget how memes kept circulating in 2017. But who’s laughing now? Apple knows its tech stuff and it keeps proving time and again that its prowess in the tech field is unmatched.”
Samsung, Sony among other popular headphone brands
The research data by tradingplatforms.com compiled the top 8 most popular headphone brands. BOSE, a company that primarily focuses on audio equipment, came in third place. BOSE accounts for 12.5% of the market and is followed closely by Samsung at 12.2%
JBL and SONY headphones come in next, with an 11.4% dominance each. The list closes in with Skull Candy at 7th place, with a dominance of 8.4%, while LG Electronics comes in last, accounting for 7% of the US headphone market.
Airpods follow other products’ suit with a dramatic growth
These numbers come five years after Apple launched its first wireless headphones in 2017. Then, AirPods were received with skepticism, mainly because of their high price. However, they have grown to become the company’s hottest products, generating about $85 million in sales in 2021.
This was a slight drop from the previous year when sales hit the coveted $100 million mark. In 2020, AirPods generated around $114 million of the company’s total $274.52 billion net sales that year.
