{"id":45751,"date":"2023-04-04T14:15:28","date_gmt":"2023-04-04T12:15:28","guid":{"rendered":"https:\/\/trader-magazine.com\/?p=45751"},"modified":"2023-04-04T14:15:28","modified_gmt":"2023-04-04T12:15:28","slug":"a-loreal-megvasarolja-az-aesop-ausztral-kozmetikai-markat","status":"publish","type":"post","link":"https:\/\/trader-magazine.com\/hu\/hirek\/a-loreal-megvasarolja-az-aesop-ausztral-kozmetikai-markat\/","title":{"rendered":"A L&#8217;Or\u00e9al megv\u00e1s\u00e1rolja az Aesop ausztr\u00e1l kozmetikai m\u00e1rk\u00e1t"},"content":{"rendered":"\n<p><strong>A francia L&#8217;Or\u00e9al kozmetikai c\u00e9g 2,5 milli\u00e1rd doll\u00e1r\u00e9rt (53,7 milli\u00e1rd font) megv\u00e1s\u00e1rolja az Aesop ausztr\u00e1l kozmetikai m\u00e1rk\u00e1t a brazil Natura &amp; Co-t\u00f3l. A L&#8217;Or\u00e9al ezzel meger\u0151s\u00edti luxuskozmetikai portf\u00f3li\u00f3j\u00e1t \u00e9s b\u0151v\u00edti k\u00fclf\u00f6ldi tev\u00e9kenys\u00e9g\u00e9t &#8211; jelentette ma a Reuters. A Dealogic adatai szerint ez az eddigi legnagyobb felv\u00e1s\u00e1rl\u00e1s a francia v\u00e1llalat sz\u00e1m\u00e1ra, amely t\u00f6bbek k\u00f6z\u00f6tt a Maybelline \u00e9s a Lanc\u00f4me m\u00e1rk\u00e1kat birtokolja. A brazil c\u00e9get, amely az Avon \u00e9s a The Body Shot m\u00e1rk\u00e1k tulajdonosa, az \u00fczlet a s\u00falyos ad\u00f3ss\u00e1gokt\u00f3l \u00e9s a cs\u00f6kken\u0151 \u00e1rr\u00e9sek hat\u00e1s\u00e1t\u00f3l seg\u00edti majd.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aesop<\/h2>\n\n\n\n<p>Az Aesop a Natura legnyeres\u00e9gesebb m\u00e1rk\u00e1ja, k\u00f6zel 400 \u00fczletet \u00fczemeltet. Tavaly 21 sz\u00e1zal\u00e9kkal 537 milli\u00f3 doll\u00e1rra n\u00f6velte forgalm\u00e1t, \u00e9s minden r\u00e9gi\u00f3ban k\u00e9tsz\u00e1mjegy\u0171 n\u00f6veked\u00e9st \u00e9rt el. A k\u00ednai piacra is bel\u00e9pett, ahol a teljes\u00edtm\u00e9ny meghaladta a v\u00e1rakoz\u00e1sokat &#8211; k\u00f6z\u00f6lte a v\u00e1llalat.<\/p>\n\n\n\n<p>&#8222;Az Aesop kihaszn\u00e1lja az \u00f6sszes olyan trendet, amely jelenleg fel\u00edvel\u0151ben van, \u00e9s a L&#8217;Oreal hozz\u00e1j\u00e1rul a hatalmas n\u00f6veked\u00e9si potenci\u00e1lj\u00e1nak kiakn\u00e1z\u00e1s\u00e1hoz, k\u00fcl\u00f6n\u00f6sen <a href=\"https:\/\/trader-magazine.com\/news\/the-easing-of-anti-covid-measures-in-china-will-lead-to-a-resumption-of-economic-growth\/\" target=\"_blank\" rel=\"noopener\" title=\"\">K\u00edn\u00e1ban<\/a> \u00e9s az utaz\u00e1si kiskereskedelemben&#8221; &#8211; mondta <a href=\"https:\/\/fr.linkedin.com\/in\/nicolas-hieronimus-415618109\" target=\"_blank\" rel=\"noopener\" title=\"\">Nicolas Hieronimus<\/a>, a L&#8217;Oreal vez\u00e9rigazgat\u00f3ja egy nyilatkozatban.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A j\u00f3l ismert v\u00e1llalat<\/h2>\n\n\n\n<p>A francia kozmetikai konszern arr\u00f3l ismert, hogy felt\u00f6rekv\u0151 m\u00e1rk\u00e1kat v\u00e1s\u00e1rol fel, \u00e9s glob\u00e1lis forgalmaz\u00e1si k\u00e9pess\u00e9gei r\u00e9v\u00e9n feler\u0151s\u00edti azok hat\u00f3k\u00f6r\u00e9t &#8211; mondta Ian Simpson, a Barclays elemz\u0151je. Becsl\u00e9se szerint az Aesop r\u00e9szesed\u00e9se a L&#8217;Or\u00e9al \u00fagynevezett organikus elad\u00e1saib\u00f3l id\u00e9n k\u00f6r\u00fclbel\u00fcl 1,2 sz\u00e1zal\u00e9k lesz. Az organikus elad\u00e1sok nem tartalmazz\u00e1k az akviz\u00edci\u00f3k vagy az \u00e1rfolyamv\u00e1ltoz\u00e1sok hat\u00e1s\u00e1t.<\/p>\n\n\n\n<p>A <a href=\"https:\/\/trader-magazine.com\/news\/french-nuclear-power-plants-will-soon-increase-production-estimates-french-pm\/\" target=\"_blank\" rel=\"noopener\" title=\"\">tranzakci\u00f3t<\/a> v\u00e1rhat\u00f3an az idei harmadik negyed\u00e9vben z\u00e1rj\u00e1k le, a hat\u00f3s\u00e1gi j\u00f3v\u00e1hagy\u00e1s f\u00fcggv\u00e9ny\u00e9ben. Az Aesop m\u00e1rk\u00e1t 1987-ben alap\u00edtott\u00e1k, \u00e9s b\u0151r-, haj- \u00e9s test\u00e1pol\u00e1si term\u00e9keket k\u00edn\u00e1l.<\/p>\n\n\n\n<p>Forr\u00e1s: \u010cTK<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A francia L&#8217;Or\u00e9al kozmetikai c\u00e9g 2,5 milli\u00e1rd doll\u00e1r\u00e9rt (53,7 milli\u00e1rd font) megv\u00e1s\u00e1rolja az Aesop ausztr\u00e1l kozmetikai m\u00e1rk\u00e1t a brazil Natura &amp; Co-t\u00f3l. A L&#8217;Or\u00e9al ezzel meger\u0151s\u00edti luxuskozmetikai portf\u00f3li\u00f3j\u00e1t \u00e9s b\u0151v\u00edti k\u00fclf\u00f6ldi tev\u00e9kenys\u00e9g\u00e9t &#8211; jelentette ma a Reuters. A Dealogic adatai szerint ez az eddigi legnagyobb felv\u00e1s\u00e1rl\u00e1s a francia v\u00e1llalat sz\u00e1m\u00e1ra, amely t\u00f6bbek k\u00f6z\u00f6tt a Maybelline [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":45745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[4874],"tags":[],"class_list":{"0":"post-45751","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hirek"},"aioseo_notices":[],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"A francia L&#039;Or\u00e9al kozmetikai c\u00e9g 2,5 milli\u00e1rd doll\u00e1r\u00e9rt (53,7 milli\u00e1rd font) megv\u00e1s\u00e1rolja az Aesop ausztr\u00e1l kozmetikai m\u00e1rk\u00e1t a brazil Natura &amp; Co-t\u00f3l. 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