{"id":89856,"date":"2026-10-02T11:18:49","date_gmt":"2026-10-02T09:18:49","guid":{"rendered":"https:\/\/trader-magazine.com\/?p=89856"},"modified":"2026-10-02T11:18:51","modified_gmt":"2026-10-02T09:18:51","slug":"wsj-authentic-brands-group-ma-zajem-o-prevzeti-vyrobce-hracek-mattel","status":"publish","type":"post","link":"https:\/\/trader-magazine.com\/cs\/novinky\/wsj-authentic-brands-group-ma-zajem-o-prevzeti-vyrobce-hracek-mattel\/","title":{"rendered":"WSJ: Authentic Brands Group m\u00e1 z\u00e1jem o p\u0159evzet\u00ed v\u00fdrobce hra\u010dek Mattel"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Americk\u00e1 spole\u010dnost<a href=\"https:\/\/corporate.authentic.com\" target=\"_blank\" rel=\"noopener\" title=\"\"> Authentic Brands Group<\/a>, kter\u00e1 se specializuje na n\u00e1kup, vlastnictv\u00ed a spr\u00e1vu zna\u010dek, m\u00e1 z\u00e1jem o p\u0159evzet\u00ed v\u00fdrobce hra\u010dek Mattel.\u00a0Napsal\u00a0to list Wall Street Journal (WSJ) s odvol\u00e1n\u00edm na informovan\u00e9 zdroje.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Nep\u0159ehl\u00e9dn\u011bte: <a href=\"https:\/\/trader-magazine.com\/cs\/podvody-varovani\/krypto-podvody-nejcastejsi-triky-na-ktere-si-musi-dat-investori-pozor\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Krypto podvody &#8211; nej\u010dast\u011bj\u0161\u00ed triky, na kter\u00e9 si mus\u00ed d\u00e1t investo\u0159i pozor<\/a><\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00fdrobce panenek Barbie \u010del\u00ed nab\u00eddce na p\u0159evzet\u00ed za 6 miliard dolar\u016f. Mattel nav\u00edc m\u011bn\u00ed \u0161\u00e9fa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Podle zdroj\u016f Authentic Brands Group oslovila Mattel a projedn\u00e1v\u00e1 s n\u00edm nab\u00eddku na p\u0159evzet\u00ed, kter\u00e1 by mohla \u010dinit v\u00edce ne\u017e 20 USD za akcii. Celou firmu by tak ohodnotila zhruba na \u0161est miliard USD. Mattel, kter\u00fd je zn\u00e1m\u00fd hlavn\u011b panenkami Barbie, ve st\u0159edu ozn\u00e1mil, \u017ee od listopadu se jeho nov\u00fdm gener\u00e1ln\u00edm \u0159editelem stane Roger Lynch, dosavadn\u00ed \u0159editel vydavatelstv\u00ed \u010dasopis\u016f Cond\u00e9 Nast. Ve funkci nahrad\u00ed Ynona Kreize, kter\u00fd odch\u00e1z\u00ed do spole\u010dnosti <a href=\"https:\/\/www.forex-mag.com\/news\/us-companies-warner-bros-discovery-and-paramount-are-negotiating-a-merger-according-to-sources\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Paramount<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mattel se pot\u00fdk\u00e1 s poklesem ceny <a href=\"https:\/\/trader-magazine.com\/cs\/akciove-trhy\/ktere-akcie-vyplaceji-dividendy-jak-poznat-udrzitelne-dividendove-tituly\/\" target=\"_blank\" rel=\"noopener\" title=\"\">akci\u00ed<\/a>, od po\u010d\u00e1tku roku oslabily o t\u00e9m\u011b\u0159 sedm procent. Po zpr\u00e1v\u011b v\u0161ak pos\u00edlily a pohybuj\u00ed se nad 13 USD. Tr\u017en\u00ed kapitalizace firmy tak \u010din\u00ed t\u00e9m\u011b\u0159 3,8 miliardy USD. Podle zdroj\u016f zat\u00edm nen\u00ed jist\u00e9, \u017ee Mattel bude k nab\u00eddce spole\u010dnosti Authentic vst\u0159\u00edcn\u00fd nebo \u017ee se ob\u011b strany dohodnou. Mohl by se p\u0159\u00edpadn\u011b objevit i dal\u0161\u00ed z\u00e1jemce o Mattel. Dohodu by mohlo zkomplikovat i jmenov\u00e1n\u00ed Lynche do funkce nov\u00e9ho gener\u00e1ln\u00edho \u0159editele, proto\u017ee se bude sna\u017eit vyty\u010dit novou strategii.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Nenechte si uj\u00edt: <a href=\"https:\/\/trader-magazine.com\/cs\/recenze\/tradelocker-vs-metatrader-jak-efektivne-vyuzivat-trading-software-a-vybrat-spravnou-platformu\/\" target=\"_blank\" rel=\"noopener\" title=\"\">TradeLocker vs MetaTrader<\/a><\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">Barbie \u010di Hot Wheels maj\u00ed vy\u0161\u0161\u00ed hodnotu ne\u017e cel\u00fd Mattel. Pro\u010d o n\u011bj stoj\u00ed Authentic Brands?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mattel se sna\u017e\u00ed expandovat nad r\u00e1mec pouh\u00fdch hra\u010dek do oblasti z\u00e1bavy. Akcie firmy dos\u00e1hly maxima p\u0159ed v\u00edce ne\u017e deseti lety. Analytici zab\u00fdvaj\u00edc\u00ed se spole\u010dnost\u00ed tvrd\u00ed, \u017ee mnoho zna\u010dek Mattelu, jako Barbie, by samo o sob\u011b mohlo m\u00edt vy\u0161\u0161\u00ed hodnotu ne\u017e cel\u00e1 spole\u010dnost. Mezi dal\u0161\u00ed zna\u010dky pat\u0159\u00ed t\u0159eba Hot Wheels, American Girl nebo Fisher-Price.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1jem spole\u010dnosti Authentic Brands Group o Mattel zapad\u00e1 do jej\u00ed strategie skupovat zn\u00e1m\u00e9, ale probl\u00e9mov\u00e9 \u010di podhodnocen\u00e9 zna\u010dky a jejich du\u0161evn\u00ed vlastnictv\u00ed znovu rozv\u00edjet. Zakladatel spole\u010dnosti Jamie Salter vybudoval jej\u00ed portfolio mimo jin\u00e9 p\u0159evzet\u00edm zna\u010dek Reebok a Champion. Letos v kv\u011btnu se Authentic dohodla se spole\u010dnost\u00ed Kontoor Brands na koupi jej\u00ed od\u011bvn\u00ed zna\u010dky Lee za zhruba jednu miliardu USD. Uzav\u0159ela tak\u00e9 dohodu o p\u0159evzet\u00ed firmy Guess za 1,4 miliardy USD. Krom\u011b m\u00f3dn\u00edch zna\u010dek spravuje tak\u00e9 pr\u00e1va na podobizny n\u011bkter\u00fdch zn\u00e1m\u00fdch osobnost\u00ed a sportovc\u016f, mimo jin\u00e9 basketbalisty Shaquilla O&#8217;Neala a fotbalisty Davida Beckhama.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">\u010ct\u011bte d\u00e1le: <a href=\"https:\/\/trader-magazine.com\/cs\/recenze\/fx-junction-misto-kde-se-obchodovani-setkava-s-komunitou\/\" target=\"_blank\" rel=\"noopener\" title=\"\">FX Junction<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zdroj: Reuters<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Americk\u00e1 spole\u010dnost Authentic Brands Group, kter\u00e1 se specializuje na n\u00e1kup, vlastnictv\u00ed a spr\u00e1vu zna\u010dek, m\u00e1 z\u00e1jem o p\u0159evzet\u00ed v\u00fdrobce hra\u010dek Mattel.\u00a0Napsal\u00a0to list Wall Street Journal (WSJ) s odvol\u00e1n\u00edm na informovan\u00e9 zdroje. V\u00fdrobce panenek Barbie \u010del\u00ed nab\u00eddce na p\u0159evzet\u00ed za 6 miliard dolar\u016f. Mattel nav\u00edc m\u011bn\u00ed \u0161\u00e9fa Podle zdroj\u016f Authentic Brands Group oslovila Mattel a projedn\u00e1v\u00e1 [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":89857,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[248],"tags":[4940,6385,5658],"class_list":["post-89856","post","type-post","status-publish","format-standard","has-post-thumbnail","category-novinky","tag-ekonomika","tag-mattel","tag-usa"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Americk\u00e1 spole\u010dnost Authentic Brands Group, kter\u00e1 se specializuje na n\u00e1kup, vlastnictv\u00ed a spr\u00e1vu zna\u010dek, m\u00e1 z\u00e1jem o p\u0159evzet\u00ed v\u00fdrobce hra\u010dek Mattel.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"EditorialTeam\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/trader-magazine.com\/cs\/novinky\/wsj-authentic-brands-group-ma-zajem-o-prevzeti-vyrobce-hracek-mattel\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n\t\t<meta property=\"og:site_name\" content=\"ForexMag\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Authentic Brands Group m\u00e1 z\u00e1jem o p\u0159evzet\u00ed v\u00fdrobce hra\u010dek Mattel\" \/>\n\t\t<meta property=\"og:description\" content=\"Americk\u00e1 spole\u010dnost Authentic Brands Group, kter\u00e1 se specializuje na n\u00e1kup, vlastnictv\u00ed a spr\u00e1vu zna\u010dek, m\u00e1 z\u00e1jem o p\u0159evzet\u00ed v\u00fdrobce hra\u010dek Mattel.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/trader-magazine.com\/cs\/novinky\/wsj-authentic-brands-group-ma-zajem-o-prevzeti-vyrobce-hracek-mattel\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-10-02T09:18:49+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-10-02T09:18:51+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Authentic Brands Group m\u00e1 z\u00e1jem o p\u0159evzet\u00ed v\u00fdrobce hra\u010dek Mattel\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Americk\u00e1 spole\u010dnost Authentic Brands Group, kter\u00e1 se specializuje na n\u00e1kup, vlastnictv\u00ed a spr\u00e1vu zna\u010dek, m\u00e1 z\u00e1jem o p\u0159evzet\u00ed v\u00fdrobce hra\u010dek Mattel.\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trader-magazine.com\\\/cs\\\/novinky\\\/wsj-authentic-brands-group-ma-zajem-o-prevzeti-vyrobce-hracek-mattel\\\/#article\",\"name\":\"Authentic Brands Group m\\u00e1 z\\u00e1jem o p\\u0159evzet\\u00ed v\\u00fdrobce hra\\u010dek Mattel\",\"headline\":\"WSJ: Authentic Brands Group m\\u00e1 z\\u00e1jem o p\\u0159evzet\\u00ed v\\u00fdrobce hra\\u010dek Mattel\",\"author\":{\"@id\":\"https:\\\/\\\/trader-magazine.com\\\/cs\\\/author\\\/editorialteam\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/trader-magazine.com\\\/cs\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/trader-magazine.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/barbie654356.jpeg\",\"width\":1200,\"height\":800,\"caption\":\"Barbie. 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