{"id":88971,"date":"2026-08-24T10:24:40","date_gmt":"2026-08-24T08:24:40","guid":{"rendered":"https:\/\/trader-magazine.com\/?p=88971"},"modified":"2026-09-08T10:28:48","modified_gmt":"2026-09-08T08:28:48","slug":"klarna-prekvapila-ziskem-a-chce-expandovat-v-usa-akcie-presto-klesly-o-petinu","status":"publish","type":"post","link":"https:\/\/trader-magazine.com\/cs\/novinky\/klarna-prekvapila-ziskem-a-chce-expandovat-v-usa-akcie-presto-klesly-o-petinu\/","title":{"rendered":"Klarna p\u0159ekvapila ziskem a chce expandovat v USA. Akcie p\u0159esto klesly o p\u011btinu"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Klarna m\u00e1 za sebou \u010dtvrtlet\u00ed, ve kter\u00e9m p\u0159ekonala o\u010dek\u00e1v\u00e1n\u00ed, dokonce vlastn\u00ed v\u00fdhled, ale sn\u00ed\u017eila p\u0159edpoklad na nadch\u00e1zej\u00edc\u00ed obdob\u00ed. \u0160v\u00e9dskou fintechovou spole\u010dnost to st\u00e1lo pokles o n\u011bkolik des\u00edtek procent na burze.* V\u00fdsledky p\u0159itom uk\u00e1zaly r\u016fst a spole\u010dnost se ve druh\u00e9m \u010dtvrtlet\u00ed dostala do zisku. Firma z\u00e1rove\u0148 buduje sv\u00e9 z\u00e1zem\u00ed i mimo Evropu se snahou z\u00edskat bankovn\u00ed licenci a ozn\u00e1mila spolupr\u00e1ci tak\u00e9 s technologick\u00fdm gigantem.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Siln\u00fd kvart\u00e1l<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.klarna.com\/cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Klarna<\/a>&nbsp;ve druh\u00e9m \u010dtvrtlet\u00ed, jeho\u017e v\u00fdsledky zve\u0159ejnila 18. srpna 2026, p\u0159ekonala vlastn\u00ed o\u010dek\u00e1v\u00e1n\u00ed ve v\u0161ech hlavn\u00edch ukazatel\u00edch. Hrub\u00e1 hodnota prodan\u00e9ho zbo\u017e\u00ed (GMV) zprost\u0159edkovan\u00e9ho p\u0159es platformu meziro\u010dn\u011b vzrostla o 18 %, zat\u00edmco tr\u017eby firmy vzrostly o 27 % a p\u0159ekonaly \u00farove\u0148 1 miliardy USD. Upraven\u00fd provozn\u00ed zisk vzrostl oproti stejn\u00e9mu obdob\u00ed lo\u0148sk\u00e9ho roku o 62 milion\u016f a dos\u00e1hl v\u00edce ne\u017e 90 milion\u016f USD. D\u016fle\u017eitou ud\u00e1lost\u00ed bylo, \u017ee se Klarna dostala do zisku, kdy\u017e vyk\u00e1zala \u010dist\u00fd zisk 9 milion\u016f USD, zat\u00edmco je\u0161t\u011b v p\u0159edchoz\u00edm obdob\u00ed byla ve ztr\u00e1t\u011b. Pro samotnou spole\u010dnost je podle jej\u00edch slov d\u016fle\u017eit\u00e1 transak\u010dn\u00ed mar\u017ee, kterou m\u011b\u0159\u00ed ziskovost. Ta meziro\u010dn\u011b vzrostla o 42 % na 446 milion\u016f USD, co\u017e p\u0159edstavovalo v\u00edce ne\u017e 40 % tr\u017eeb a z\u00e1rove\u0148 p\u0159ekonalo kv\u011btnovou predikci Klarny. Zisk na akcii byl 0,01 USD, co\u017e p\u0159ekonalo o\u010dek\u00e1v\u00e1n\u00ed ztr\u00e1ty celkem 0,06 USD na akcii.* R\u016fst byl zaznamen\u00e1n tak\u00e9 v p\u0159\u00edpad\u011b objemu plateb, obchod\u016f \u010di nap\u0159\u00edklad v po\u010dtu u\u017eivatel\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Se slab\u0161\u00edmi o\u010dek\u00e1v\u00e1n\u00edmi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Navzdory tomu v\u00fdsledky investory nep\u0159esv\u011bd\u010dily. Probl\u00e9mem se stal zejm\u00e9na nov\u00fd v\u00fdhled na cel\u00fd rok, kter\u00fd firma sn\u00ed\u017eila. Celoro\u010dn\u00ed tr\u017eby o\u010dek\u00e1v\u00e1 na \u00farovni 4,08 a\u017e 4,16 miliardy USD, p\u0159i\u010dem\u017e hodnotu GMV o\u010dek\u00e1v\u00e1 v rozmez\u00ed 149 a\u017e 151 miliard USD, co\u017e by v\u0161ak st\u00e1le p\u0159edstavovalo dvoucifern\u00fd r\u016fst. Pro srovn\u00e1n\u00ed, p\u0159edchoz\u00ed odhad byl na \u00farovni 4,34 miliardy v p\u0159\u00edpad\u011b tr\u017eeb a 155 miliard USD v p\u0159\u00edpad\u011b GMV.[1] Klarna tento slab\u0161\u00ed v\u00fdhled p\u0159ipsala ni\u017e\u0161\u00edm spot\u0159ebitelsk\u00fdm v\u00fddaj\u016fm, zejm\u00e9na na jej\u00edm nejv\u011bt\u0161\u00edm trhu, v N\u011bmecku. Nav\u00edc byly ozn\u00e1meny i person\u00e1ln\u00ed zm\u011bny, kdy za\u010d\u00e1tkem p\u0159\u00ed\u0161t\u00edho roku opust\u00ed sv\u00e9 posty ve firm\u011b finan\u010dn\u00ed a marketingov\u00fd \u0159editel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">N\u011bmecko brzd\u00ed, USA zrychluj\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Situace na jednotliv\u00fdch trz\u00edch p\u0159itom nen\u00ed stejn\u00e1. Zat\u00edmco n\u011bme\u010dt\u00ed z\u00e1kazn\u00edci jsou ve v\u00fddaj\u00edch opatrn\u011bj\u0161\u00ed, hlavn\u011b pokud jde o nezbytn\u011b nepot\u0159ebn\u00e9 zbo\u017e\u00ed, Klarna ve v\u00fdhledu po\u010d\u00edt\u00e1 sp\u00ed\u0161e s mo\u017enost\u00ed, \u017ee tyto podm\u00ednky z\u016fstanou, ne\u017e \u017ee by se m\u011bly zlep\u0161ovat. P\u0159\u00edzniv\u011bj\u0161\u00ed situace byla v seversk\u00fdch zem\u00edch, ale tak\u00e9 na druh\u00e9 stran\u011b Atlantiku. Ve Spojen\u00fdch st\u00e1tech GMV vzrostlo o 27 % na t\u00e9m\u011b\u0159 8 miliard USD, \u010d\u00edm\u017e tvo\u0159ilo 22 % z celkov\u00e9ho objemu spole\u010dnosti, p\u0159i\u010dem\u017e tr\u017eby vzrostly o 37 % na 376 milion\u016f USD a transak\u010dn\u00ed mar\u017ee dokonce o 126 %. Klarna o\u010dek\u00e1v\u00e1, \u017ee americk\u00fd trh bude pokra\u010dovat v siln\u00e9m r\u016fstu i v nadch\u00e1zej\u00edc\u00edm obdob\u00ed. K tomu by m\u011bla pomoci zejm\u00e9na integrace platformy Klarna s velk\u00fdmi hr\u00e1\u010di, nap\u0159\u00edklad s J.P. Morgan Payments. Dal\u0161\u00ed podpora by mohla p\u0159ij\u00edt od firem jako Adyen, Worldline a dal\u0161\u00edch. Expanze v Americe tedy m\u016f\u017ee nazna\u010dovat, \u017ee Klarna tak \u010d\u00e1ste\u010dn\u011b kompenzuje slab\u0161\u00ed v\u00fdvoj v Evrop\u011b. [1]<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lep\u0161\u00ed mar\u017ee nesta\u010d\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fdsledky tak ukazuj\u00ed firmu, kter\u00e1 se v n\u011bkter\u00fdch oblastech zlep\u0161uje, burza se v\u0161ak soust\u0159edila p\u0159edev\u0161\u00edm na jej\u00ed slab\u0161\u00ed v\u00fdhled. Akcie b\u011bhem obchodov\u00e1n\u00ed 18. srpna 2026 klesaly a uzav\u0159ely den o 22 % n\u00ed\u017ee na hodnot\u011b 15 USD, co\u017e je v\u00edce ne\u017e polovina ceny, za kterou firma v z\u00e1\u0159\u00ed minul\u00e9ho roku vstoupila na burzu. Navzdory prudk\u00e9 korekci d\u011bl\u00ed Klarnu od historick\u00e9ho minima z b\u0159ezna tohoto roku, kdy m\u011bly akcie hodnotu n\u011bco m\u00e1lo p\u0159es 12 USD, je\u0161t\u011b p\u00e1r dolar\u016f.*<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/tradeinfo.cz\/wp-content\/uploads\/2026\/09\/image.png\" alt=\"Line chart tracking a downward trend from about 40 to ~12 from Nov 2025 to July 2026, with small green\/red volume bars below.\" class=\"wp-image-27401\" title=\"image - Tradeinfo.cz\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>V\u00fdvoj cen akci\u00ed Klarna od vstupu na burzu v z\u00e1\u0159\u00ed 2025. Zdroj: Google Finance*<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Chce b\u00fdt plnohodnotnou bankou<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Klarna p\u0159itom nechce z\u016fstat pouze u sv\u00e9 p\u016fvodn\u00ed slu\u017eby \u201ekup te\u010f, zapla\u0165 pozd\u011bji\u201c, a proto v \u010dervenci po\u017e\u00e1dala feder\u00e1ln\u00ed \u00fa\u0159ady ve Spojen\u00fdch st\u00e1tech o mo\u017enost zalo\u017eit si vlastn\u00ed bankovn\u00ed dce\u0159inou spole\u010dnost. Dce\u0159inou banku s n\u00e1zvem Klarna Bank USA v Utahu by m\u011bl v\u00e9st Gary Harding, kter\u00fd ji\u017e m\u00e1 zku\u0161enosti s veden\u00edm bank. V\u00fdhodou pro Klarnu by bylo p\u0159edev\u0161\u00edm to, \u017ee by sv\u00e9 bankovn\u00ed a \u00fav\u011brov\u00e9 aktivity m\u011bla pod svou spr\u00e1vou a nemusela by se spol\u00e9hat na partnersk\u00e9 banky. Nav\u00edc by mohla za\u010d\u00edt roz\u0161i\u0159ovat i portfolio finan\u010dn\u00edch produkt\u016f, p\u0159i\u010dem\u017e americk\u00fdm spot\u0159ebitel\u016fm ji\u017e prost\u0159ednictv\u00edm partnersk\u00e9 banky nab\u00edz\u00ed spo\u0159ic\u00ed \u00fa\u010dty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Apple p\u0159id\u00e1v\u00e1 dal\u0161\u00ed velkou s\u00e1zku<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na sv\u00e9 si p\u0159ijdou i milovn\u00edci produkt\u016f Apple, se kter\u00fdm Klarna uzav\u0159ela spolupr\u00e1ci. D\u00edky programu Apple Upgrade si z\u00e1kazn\u00edci v USA budou moci pronajmout t\u00e9m\u011b\u0159 v\u0161echna za\u0159\u00edzen\u00ed tohoto technologick\u00e9ho giganta. Na dva a\u017e t\u0159i roky si prost\u0159ednictv\u00edm m\u011bs\u00ed\u010dn\u00edch spl\u00e1tek bude mo\u017en\u00e9 po\u0159\u00eddit iPhony, Apple Watch, iPady \u010di Macy. Po skon\u010den\u00ed pron\u00e1jmu je mo\u017en\u00e9 produkt vym\u011bnit \u010di odkoupit, p\u0159i\u010dem\u017e tento model by pro samotn\u00e9ho z\u00e1kazn\u00edka mohl b\u00fdt v\u00fdhodn\u00fd vzhledem k rostouc\u00edm cen\u00e1m produkt\u016f Apple. Apple ji\u017e zv\u00fd\u0161il ceny n\u011bkter\u00fdch produkt\u016f o minim\u00e1ln\u011b 100 USD a analytici o\u010dek\u00e1vaj\u00ed dal\u0161\u00ed tlaky na cenu budouc\u00edch novinek. Pro Klarnu je spolupr\u00e1ce v\u00fdznamn\u00e1 zejm\u00e9na t\u00edm, \u017ee j\u00ed umo\u017e\u0148uje pod\u00edlet se na financov\u00e1n\u00ed n\u00e1kup\u016f p\u0159\u00edmo v ekosyst\u00e9mu jedn\u00e9 z nejv\u011bt\u0161\u00edch technologick\u00fdch spole\u010dnost\u00ed. Apple zase m\u016f\u017ee z\u00edskat nov\u00e9 z\u00e1kazn\u00edky, jeliko\u017e pron\u00e1jem p\u0159es Klarnu bude levn\u011bj\u0161\u00ed ne\u017e dosavadn\u00ed leasingov\u00fd program, kter\u00fd Apple nab\u00edz\u00ed. Nav\u00edc se m\u016f\u017ee sn\u00ed\u017eit z\u00e1vislost firmy na tradi\u010dn\u00edch mobiln\u00edch oper\u00e1torech a tak\u00e9 zm\u00edrnit sez\u00f3nnost byznysu. [2]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Diana Fatikov\u00e1, analyti\u010dka&nbsp;<\/strong><a href=\"https:\/\/www.investago.com\/cs\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>InvestaGo<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">* Minul\u00e1 v\u00fdkonnost nen\u00ed z\u00e1rukou budouc\u00edch v\u00fdsledk\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[1,2] V\u00fdhledov\u00e1 prohl\u00e1\u0161en\u00ed vych\u00e1zej\u00ed z p\u0159edpoklad\u016f a aktu\u00e1ln\u00edch o\u010dek\u00e1v\u00e1n\u00ed, kter\u00e1 mohou b\u00fdt nep\u0159esn\u00e1, nebo z aktu\u00e1ln\u00edho ekonomick\u00e9ho prost\u0159ed\u00ed, kter\u00e9 se m\u016f\u017ee zm\u011bnit. Takov\u00e1 prohl\u00e1\u0161en\u00ed nejsou z\u00e1rukou budouc\u00ed v\u00fdkonnosti. Zahrnuj\u00ed rizika a dal\u0161\u00ed nejistoty, kter\u00e9 lze jen obt\u00ed\u017en\u011b p\u0159edv\u00eddat. V\u00fdsledky se mohou podstatn\u011b li\u0161it od v\u00fdsledk\u016f vyj\u00e1d\u0159en\u00fdch nebo implikovan\u00fdch v jak\u00fdchkoli v\u00fdhledov\u00fdch prohl\u00e1\u0161en\u00edch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tento text p\u0159edstavuje marketingovou komunikaci. Nejedn\u00e1 se o \u017e\u00e1dnou formu investi\u010dn\u00edho poradenstv\u00ed nebo investi\u010dn\u00edho pr\u016fzkumu ani o nab\u00eddku jak\u00e9koli transakce s finan\u010dn\u00edm n\u00e1strojem. Obsah textu nezohled\u0148uje individu\u00e1ln\u00ed okolnosti \u010dten\u00e1\u0159\u016f, jejich zku\u0161enosti \u010di finan\u010dn\u00ed situaci. Minul\u00e1 v\u00fdkonnost nen\u00ed z\u00e1rukou \u010di predikc\u00ed budouc\u00ed v\u00fdkonnosti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">*Jedn\u00e1 se o placenou spolupr\u00e1ci<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Klarna m\u00e1 za sebou \u010dtvrtlet\u00ed, ve kter\u00e9m p\u0159ekonala o\u010dek\u00e1v\u00e1n\u00ed, dokonce vlastn\u00ed v\u00fdhled, ale sn\u00ed\u017eila p\u0159edpoklad na nadch\u00e1zej\u00edc\u00ed obdob\u00ed. \u0160v\u00e9dskou fintechovou spole\u010dnost to st\u00e1lo pokles o n\u011bkolik des\u00edtek procent na burze.* V\u00fdsledky p\u0159itom uk\u00e1zaly r\u016fst a spole\u010dnost se ve druh\u00e9m \u010dtvrtlet\u00ed dostala do zisku. Firma z\u00e1rove\u0148 buduje sv\u00e9 z\u00e1zem\u00ed i mimo Evropu se snahou z\u00edskat bankovn\u00ed [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":88973,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[248],"tags":[6187],"class_list":["post-88971","post","type-post","status-publish","format-standard","has-post-thumbnail","category-novinky","tag-klarna"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Klarna m\u00e1 za sebou \u010dtvrtlet\u00ed, ve kter\u00e9m p\u0159ekonala o\u010dek\u00e1v\u00e1n\u00ed, dokonce vlastn\u00ed v\u00fdhled, ale sn\u00ed\u017eila p\u0159edpoklad na nadch\u00e1zej\u00edc\u00ed obdob\u00ed. \u0160v\u00e9dskou fintechovou.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"EditorialTeam\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/trader-magazine.com\/cs\/novinky\/klarna-prekvapila-ziskem-a-chce-expandovat-v-usa-akcie-presto-klesly-o-petinu\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n\t\t<meta property=\"og:site_name\" content=\"ForexMag\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Klarna p\u0159ekvapila ziskem a chce expandovat v USA |\" \/>\n\t\t<meta property=\"og:description\" content=\"Klarna m\u00e1 za sebou \u010dtvrtlet\u00ed, ve kter\u00e9m p\u0159ekonala o\u010dek\u00e1v\u00e1n\u00ed, dokonce vlastn\u00ed v\u00fdhled, ale sn\u00ed\u017eila p\u0159edpoklad na nadch\u00e1zej\u00edc\u00ed obdob\u00ed. \u0160v\u00e9dskou fintechovou.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/trader-magazine.com\/cs\/novinky\/klarna-prekvapila-ziskem-a-chce-expandovat-v-usa-akcie-presto-klesly-o-petinu\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/tradeinfo.cz\/wp-content\/uploads\/2026\/09\/image.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/tradeinfo.cz\/wp-content\/uploads\/2026\/09\/image.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-08-24T08:24:40+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-09-08T08:28:48+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Klarna p\u0159ekvapila ziskem a chce expandovat v USA |\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Klarna m\u00e1 za sebou \u010dtvrtlet\u00ed, ve kter\u00e9m p\u0159ekonala o\u010dek\u00e1v\u00e1n\u00ed, dokonce vlastn\u00ed v\u00fdhled, ale sn\u00ed\u017eila p\u0159edpoklad na nadch\u00e1zej\u00edc\u00ed obdob\u00ed. \u0160v\u00e9dskou fintechovou.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/tradeinfo.cz\/wp-content\/uploads\/2026\/09\/image.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trader-magazine.com\\\/cs\\\/novinky\\\/klarna-prekvapila-ziskem-a-chce-expandovat-v-usa-akcie-presto-klesly-o-petinu\\\/#article\",\"name\":\"Klarna p\\u0159ekvapila ziskem a chce expandovat v USA |\",\"headline\":\"Klarna p\\u0159ekvapila ziskem a chce expandovat v USA. 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