{"id":79420,"date":"2025-08-27T10:58:30","date_gmt":"2025-08-27T08:58:30","guid":{"rendered":"https:\/\/trader-magazine.com\/?p=79420"},"modified":"2025-08-27T10:58:35","modified_gmt":"2025-08-27T08:58:35","slug":"vyrobce-stavebnic-lego-ma-rekordni-trzby-spolupracuje-s-dalsimi-znackami","status":"publish","type":"post","link":"https:\/\/trader-magazine.com\/cs\/novinky\/vyrobce-stavebnic-lego-ma-rekordni-trzby-spolupracuje-s-dalsimi-znackami\/","title":{"rendered":"V\u00fdrobce stavebnic Lego m\u00e1 rekordn\u00ed tr\u017eby, spolupracuje s dal\u0161\u00edmi zna\u010dkami"},"content":{"rendered":"\n

D\u00e1nsk\u00fd v\u00fdrobce stavebnic Lego v pololet\u00ed zv\u00fd\u0161il tr\u017eby o 12 procent na rekordn\u00edch 34,6 miliardy d\u00e1nsk\u00fdch korun (DKK; 113,7 miliardy K\u010d). Firma to uvedla v dne\u0161n\u00edm ozn\u00e1men\u00ed. Provozn\u00ed zisk vzrostl o desetinu na dev\u011bt miliard DKK. V\u00fdsledky podpo\u0159ila partnerstv\u00ed s v\u00fdznamn\u00fdmi zna\u010dkami, v\u010detn\u011b Formule 1 a Jursk\u00e9ho parku (Jurassic Park).<\/strong><\/p>\n\n\n\n

R\u016fst na v\u0161ech trz\u00edch<\/h2>\n\n\n\n

„Trh s hra\u010dkami se letos skute\u010dn\u011b vr\u00e1til k r\u016fstu, ale my ho je\u0161t\u011b p\u0159ekra\u010dujeme a z\u00edsk\u00e1v\u00e1me pod\u00edl na trhu,\u201c uvedl gener\u00e1ln\u00ed \u0159editel spole\u010dnosti Lego Niels Christiansen<\/a>. Dodal, \u017ee \u0161ir\u0161\u00ed segment vzrostl t\u00e9m\u011b\u0159 o sedm procent.<\/p>\n\n\n\n

Podnik<\/a> zaznamenal r\u016fst na v\u0161ech trz\u00edch, kde p\u016fsob\u00ed. Rostl i v \u010c\u00edn\u011b, kde v posledn\u00edch letech \u010delil probl\u00e9m\u016fm. Partnerstv\u00ed se zna\u010dkami jako Formule 1, Fortnite a Jurassic Park podle Christiansena pomohlo zv\u00fd\u0161it tr\u017eby v r\u016fzn\u00fdch demografick\u00fdch skupin\u00e1ch.<\/p>\n\n\n\n

Historie a v\u00fdroba<\/h2>\n\n\n\n

Spole\u010dnost Lego zalo\u017eil v roce 1932 Ole Kirk Christiansen a pojmenoval ji podle d\u00e1nsk\u00fdch slov „leg godt“, co\u017e znamen\u00e1 „hezky si hrajte“. Christiansenov\u00e9 jsou te\u010f nejbohat\u0161\u00ed d\u00e1nskou rodinou a spole\u010dnost Lego je podle v\u00fd\u0161e tr\u017eeb nejv\u011bt\u0161\u00edm v\u00fdrobcem hra\u010dek na sv\u011bt\u011b. Lego <\/a>z\u016fst\u00e1v\u00e1 rodinn\u00fdm podnikem, nem\u00e1 tedy akcie<\/a> na burze.<\/p>\n\n\n\n

Jeden z v\u00fdrobn\u00edch z\u00e1vod\u016f Lega je v Kladn\u011b, provoz tam zah\u00e1jil v roce 2000. V kladensk\u00e9m z\u00e1vod\u011b se stavebnice dekoruj\u00ed, kompletuj\u00ed se men\u0161\u00ed d\u00edly a bal\u00ed.<\/p>\n\n\n\n

Zdroj: \u010cTK <\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00e1nsk\u00fd v\u00fdrobce stavebnic Lego v pololet\u00ed zv\u00fd\u0161il tr\u017eby o 12 procent na rekordn\u00edch 34,6 miliardy d\u00e1nsk\u00fdch korun (DKK; 113,7 miliardy K\u010d). Firma to uvedla v dne\u0161n\u00edm ozn\u00e1men\u00ed. Provozn\u00ed zisk vzrostl o desetinu na dev\u011bt miliard DKK. V\u00fdsledky podpo\u0159ila partnerstv\u00ed s v\u00fdznamn\u00fdmi zna\u010dkami, v\u010detn\u011b Formule 1 a Jursk\u00e9ho parku (Jurassic Park). R\u016fst na v\u0161ech trz\u00edch „Trh […]<\/p>\n","protected":false},"author":44,"featured_media":79421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[248],"tags":[393,4940,5106,5107],"class_list":{"0":"post-79420","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-novinky","8":"tag-akcie","9":"tag-ekonomika","10":"tag-lego","11":"tag-niels-christiansen"},"aioseo_notices":[],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t