{"id":78755,"date":"2025-04-23T14:24:25","date_gmt":"2025-04-23T12:24:25","guid":{"rendered":"https:\/\/trader-magazine.com\/?p=78755"},"modified":"2025-04-23T14:24:27","modified_gmt":"2025-04-23T12:24:27","slug":"apple-a-meta-dostaly-od-evropske-komise-pokuty-za-poruseni-pravidel-digitalnich-trhu","status":"publish","type":"post","link":"https:\/\/trader-magazine.com\/cs\/novinky\/apple-a-meta-dostaly-od-evropske-komise-pokuty-za-poruseni-pravidel-digitalnich-trhu\/","title":{"rendered":"Apple a Meta dostaly od Evropsk\u00e9 komise pokuty za poru\u0161en\u00ed pravidel digit\u00e1ln\u00edch trh\u016f"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Evropsk\u00e1 komise dnes ozn\u00e1mila, \u017ee americk\u00e9 technologick\u00e9 spole\u010dnosti Apple a Meta Platforms poru\u0161ily pravidla stanoven\u00e1 na\u0159\u00edzen\u00edm o digit\u00e1ln\u00edch trz\u00edch (DMA). Apple byl potrest\u00e1n pokutou 500 milion\u016f eur a Meta 200 miliony eur. Tato rozhodnut\u00ed p\u0159edstavuj\u00ed prvn\u00ed pokuty v r\u00e1mci nov\u00e9ho regulativn\u00edho r\u00e1mce, jeho\u017e c\u00edlem je zajistit rovn\u00e9 podm\u00ednky pro v\u0161echny subjekty na digit\u00e1ln\u00edch trz\u00edch v EU a chr\u00e1nit men\u0161\u00ed konkurenty.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pokuty za poru\u0161en\u00ed na\u0159\u00edzen\u00ed o digit\u00e1ln\u00edch trz\u00edch<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Komise zjistila, \u017ee Apple poru\u0161il pravidla t\u00fdkaj\u00edc\u00ed se p\u0159\u00edstupu v\u00fdvoj\u00e1\u0159\u016f k aplikac\u00edm mimo App Store a <a href=\"https:\/\/trader-magazine.com\/cs\/novinky\/eu-zacala-kvuli-regulaci-internetu-vysetrovat-firmy-apple-google-a-meta\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Meta<\/a> neumo\u017enila u\u017eivatel\u016fm mo\u017enost volby ohledn\u011b personalizovan\u00fdch reklam bez souhlasu s jejich osobn\u00edmi \u00fadaji. Tato poru\u0161en\u00ed jsou prvn\u00edmi sankcemi v r\u00e1mci <a href=\"https:\/\/digital-markets-act.ec.europa.eu\/legislation_en\" target=\"_blank\" rel=\"noopener\" title=\"\">na\u0159\u00edzen\u00ed o digit\u00e1ln\u00edch trz\u00edch (DMA)<\/a>, kter\u00e9 maj\u00ed zaji\u0161\u0165ovat spravedliv\u00e9 podm\u00ednky pro men\u0161\u00ed konkurenci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apple se proti rozhodnut\u00ed komise odvolal, ozna\u010duj\u00edc\u00ed pokutu za nespravedlivou a zd\u016fraznil negativn\u00ed vliv na ochranu soukrom\u00ed.<strong> Meta se zase domn\u00edv\u00e1, \u017ee c\u00edlem komise je znev\u00fdhodnit americk\u00e9 firmy ve prosp\u011bch \u010d\u00ednsk\u00fdch a evropsk\u00fdch konkurent\u016f.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vliv na konkurenci a spot\u0159ebitele<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Komise upozornila, \u017ee <a href=\"https:\/\/www.forex-mag.com\/news\/nvidia-has-replaced-apple-as-the-worlds-second-most-valuable-company\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Apple<\/a> omezuje v\u00fdvoj\u00e1\u0159e aplikac\u00ed v p\u0159\u00edstupu k alternativn\u00edm distribu\u010dn\u00edm kan\u00e1l\u016fm, co\u017e br\u00e1n\u00ed spot\u0159ebitel\u016fm v p\u0159\u00edstupu k levn\u011bj\u0161\u00edm a alternativn\u00edm nab\u00eddk\u00e1m. U Mety \u0161lo o model &#8222;pay or consent&#8220;, kter\u00fd neumo\u017e\u0148uje dostate\u010dnou volbu pro u\u017eivatele t\u00fdkaj\u00edc\u00ed se osobn\u00edch \u00fadaj\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apple a Meta maj\u00ed 60 dn\u00ed na to, aby splnily po\u017eadavky rozhodnut\u00ed komise, jinak jim hroz\u00ed dal\u0161\u00ed pen\u00e1le. Toto rozhodnut\u00ed vys\u00edl\u00e1 siln\u00fd sign\u00e1l, \u017ee digit\u00e1ln\u00ed giganty budou v EU podl\u00e9hat p\u0159\u00edsn\u011bj\u0161\u00edm pravidl\u016fm, kter\u00e1 chr\u00e1n\u00ed men\u0161\u00ed <a href=\"https:\/\/trader-magazine.com\/cs\/obchod\/vw-pocita-se-zaviranim-zavodu-ve-vsech-scenarich-rekla-zastupkyne-zamestnancu\/\" target=\"_blank\" rel=\"noopener\" title=\"\">konkurenci<\/a> i spot\u0159ebitele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zdroj: \u010cTK<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Evropsk\u00e1 komise dnes ozn\u00e1mila, \u017ee americk\u00e9 technologick\u00e9 spole\u010dnosti Apple a Meta Platforms poru\u0161ily pravidla stanoven\u00e1 na\u0159\u00edzen\u00edm o digit\u00e1ln\u00edch trz\u00edch (DMA). Apple byl potrest\u00e1n pokutou 500 milion\u016f eur a Meta 200 miliony eur. Tato rozhodnut\u00ed p\u0159edstavuj\u00ed prvn\u00ed pokuty v r\u00e1mci nov\u00e9ho regulativn\u00edho r\u00e1mce, jeho\u017e c\u00edlem je zajistit rovn\u00e9 podm\u00ednky pro v\u0161echny subjekty na digit\u00e1ln\u00edch trz\u00edch v [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":78756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[248],"tags":[5047,5000],"class_list":["post-78755","post","type-post","status-publish","format-standard","has-post-thumbnail","category-novinky","tag-eu-2","tag-meta-3"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Evropsk\u00e1 komise ud\u011blila pokuty Applu a Met\u011b za poru\u0161en\u00ed pravidel digit\u00e1ln\u00edch trh\u016f dle na\u0159\u00edzen\u00ed DMA, kter\u00e9 chr\u00e1n\u00ed konkurenci a spot\u0159ebitele ve v\u00fd\u0161i 700 mil. 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