{"id":78560,"date":"2025-02-21T14:58:28","date_gmt":"2025-02-21T13:58:28","guid":{"rendered":"https:\/\/trader-magazine.com\/?p=78560"},"modified":"2025-02-21T15:10:42","modified_gmt":"2025-02-21T14:10:42","slug":"ecomail-raketove-roste-jednicka-na-ceskem-trhu-hlasi-38-rust-a-uspech-v-polsku","status":"publish","type":"post","link":"https:\/\/trader-magazine.com\/cs\/novinky\/ecomail-raketove-roste-jednicka-na-ceskem-trhu-hlasi-38-rust-a-uspech-v-polsku\/","title":{"rendered":"Ecomail raketov\u011b roste. Jedni\u010dka na \u010desk\u00e9m trhu hl\u00e1s\u00ed 38% r\u016fst a \u00fasp\u011bch v Polsku"},"content":{"rendered":"\n

Praha, 18. \u00fanora 2025 – \u010cesk\u00e1 e-mailingov\u00e1 platforma Ecomail m\u00e1 za sebou mimo\u0159\u00e1dn\u011b \u00fasp\u011b\u0161n\u00fd rok 2024. Obrat spole\u010dnosti meziro\u010dn\u011b vzrostl o 38 % na 157 milion\u016f korun a po\u010det plat\u00edc\u00edch z\u00e1kazn\u00edk\u016f v tuzemsku vzrostl o 34 %. V Polsku se jim d\u00edky \u00fasp\u011b\u0161n\u00e9 expanzi poda\u0159ilo vyr\u016fst o 716 %. Firma, kter\u00e1 v lo\u0148sk\u00e9m roce oslavila 10 let od sv\u00e9ho zalo\u017een\u00ed, z\u00e1rove\u0148 v\u00fdrazn\u011b pos\u00edlila sv\u016fj t\u00fdm a na rok 2025 pl\u00e1nuje dal\u0161\u00ed inovace.<\/strong><\/p>\n\n\n\n

Ecomail<\/a> se na \u010desk\u00e9m e-commerce trhu pohybuje ji\u017e 10 let a nyn\u00ed m\u00e1 za sebou velmi \u00fasp\u011b\u0161n\u00fd \u00fa\u010detn\u00ed rok 2024, b\u011bhem kter\u00e9ho dos\u00e1hl obratu 157 milion\u016f korun. Oproti roku 2023, kdy vyk\u00e1zan\u00fd obrat \u010dinil 114 milion\u016f, jde o meziro\u010dn\u00ed n\u00e1r\u016fst p\u0159ibli\u017en\u011b 38 %. Platformu aktu\u00e1ln\u011b vyu\u017e\u00edv\u00e1 v\u00edce ne\u017e 9 000 klient\u016f, kte\u0159\u00ed jsou s poskytovan\u00fdmi slu\u017ebami spokojeni. Jen za uplynul\u00fd rok se klientsk\u00e1 z\u00e1kladna rozrostla o v\u00fdznamn\u00e9 spole\u010dnosti, jako jsou GoOut, MAGU, 4camping, nebo OREA Hotels . <\/p>\n\n\n\n

Ruku v ruce s byznysov\u00fdm r\u016fstem jde v Ecomailu i r\u016fst po\u010dtu zam\u011bstnanc\u016f. \u201eLidi jsou u n\u00e1s kl\u00ed\u010dov\u00ed. Celkov\u011b jsme person\u00e1ln\u00ed kapacity nav\u00fd\u0161ili o \u010dtvrtinu oproti p\u0159edchoz\u00edmu roku. Chceme pro klienty dr\u017eet stejnou kvalitu slu\u017eeb, tak posilujeme nejv\u00edce v t\u00fdmu z\u00e1kaznick\u00e9 p\u00e9\u010de,\u201c<\/em> podot\u00fdk\u00e1 Jakub Stupka, spoluzakladatel a COO platformy Ecomail<\/strong>.<\/p>\n\n\n\n

Hlavn\u00ed v\u00fdzvou roku 2024 byla \u00fasp\u011b\u0161n\u00e1 expanze do Polska, kter\u00e1 pat\u0159\u00ed mezi kl\u00ed\u010dov\u00e9 faktory r\u016fstu \u2013 platform\u011b se v sousedn\u00ed zemi velmi da\u0159\u00ed a po\u010det plat\u00edc\u00edch z\u00e1kazn\u00edk\u016f se pohybuje v \u0159\u00e1du stovek. V roce 2024 se meziro\u010dn\u011b zv\u00fd\u0161il o 716 %. Expanzi zaji\u0161\u0165uje nyn\u00ed trojn\u00e1sobn\u011b v\u011bt\u0161\u00ed t\u00fdm, kter\u00fd intenzivn\u011b pracuje na upevn\u011bn\u00ed pozice zna\u010dky na polsk\u00e9m trhu. Spole\u010dnosti se poda\u0159ilo integrovat s popul\u00e1rn\u00edmi e-shopov\u00fdmi platformami Shoper a IdoSell a usiluje o u\u017e\u0161\u00ed spolupr\u00e1ci s v\u00fdznamn\u00fdmi hr\u00e1\u010di polsk\u00e9ho e-commerce sektoru. Z\u00e1stupci Ecomailu z\u00e1rove\u0148 posiluj\u00ed svou p\u0159\u00edtomnost na oborov\u00fdch konferenc\u00edch a veletrz\u00edch, v\u010detn\u011b form\u00e1t\u016f EXPO.<\/p>\n\n\n\n

\u201eV Polsku se n\u00e1m da\u0159\u00ed p\u0159edev\u0161\u00edm d\u00edky extr\u00e9mn\u011b lokalizovan\u00e9mu p\u0159\u00edstupu. O klienty se star\u00e1me s mo\u017en\u00e1 a\u017e p\u0159ehnanou p\u00e9\u010d\u00ed \u2013 dost\u00e1vaj\u00ed od n\u00e1s v\u00edc, ne\u017e o\u010dek\u00e1vaj\u00ed, a\u0165 u\u017e jde o z\u00e1kaznickou podporu nebo pr\u00e1ci na\u0161ich sales mana\u017eer\u016f. Polsk\u00e1 e-commerce roste neuv\u011b\u0159iteln\u00fdm tempem, a proto by bylo \u0161koda nevyu\u017e\u00edt vznikaj\u00edc\u00edch p\u0159\u00edle\u017eitost\u00ed,\u201c <\/em>vysv\u011btluje \u0160t\u011bp\u00e1n Erbs, Head od Growth v Ecomailu. <\/strong> Zd\u016fraz\u0148uje, \u017ee lokalizace je v Polsku naprostou nutnost\u00ed \u2013 tlak na komunikaci v pol\u0161tin\u011b je velk\u00fd a s angli\u010dtinou zde firmy neusp\u011bj\u00ed.<\/p>\n\n\n\n

Jednou z komplikac\u00ed, se kterou ale Ecomail p\u0159i expanzi setk\u00e1v\u00e1, je aktu\u00e1ln\u00ed vlna f\u00faz\u00ed a akvizic v polsk\u00e9m e-commerce segmentu, kter\u00e1 vede ke vzniku v\u011bt\u0161\u00edch celk\u016f sdru\u017euj\u00edc\u00edch d\u0159\u00edve samostatn\u00e9 spole\u010dnosti. P\u0159\u00edkladem je ned\u00e1vn\u00e9 p\u0159evzet\u00ed polsk\u00e9ho Freshmailu nadn\u00e1rodn\u00ed spole\u010dnost\u00ed MailerLite. <\/p>\n\n\n\n

Platforma v sou\u010dasnosti nepl\u00e1nuje expanzi na dal\u0161\u00ed trhy. Jakub Stupka o\u010dek\u00e1v\u00e1, \u017ee Polsko bude vy\u017eadovat intenzivn\u00ed pozornost minim\u00e1ln\u011b n\u00e1sleduj\u00edc\u00ed dva roky. To v\u0161ak neznamen\u00e1, \u017ee v roce 2025 nebudou \u017e\u00e1dn\u00e9 novinky. \u201eV\u00fdvoj u n\u00e1s b\u011b\u017e\u00ed neust\u00e1le \u2013 dynamick\u00e9 e-commerce prost\u0159ed\u00ed n\u00e1s posouv\u00e1 a my se zam\u011b\u0159ujeme na to, aby na\u0161i klienti mohli z\u00e1kaznick\u00e1 data, kter\u00e1 zpracov\u00e1v\u00e1me v na\u0161\u00ed aplikaci, vyu\u017e\u00edt na maximum. Neust\u00e1le vylep\u0161ujeme na\u0161e automatick\u00e9 kampan\u011b, pracujeme na nov\u00fdch integrac\u00edch nejen v oblasti e-commerce, ale i v dal\u0161\u00edch segmentech. Krom\u011b SMS pl\u00e1nujeme zapojit i push notifikace, abychom roz\u0161\u00ed\u0159ili mo\u017enosti komunikace na\u0161ich klient\u016f,\u201c <\/em>komentuje Jan Tlap\u00e1k, CEO a spoluzakladatel Ecomailu<\/strong>.<\/p>\n\n\n\n

V roce 2024 klienti prost\u0159ednictv\u00edm platformy odeslali n\u011bkolik miliard e-mail\u016f. Ze zve\u0159ejn\u011bn\u00fdch statistik vypl\u00fdv\u00e1, \u017ee nejsiln\u011bj\u0161\u00edm m\u011bs\u00edcem byl prosinec, co\u017e je do jist\u00e9 m\u00edry v\u00fdjimka \u2013 v letech 2022 a 2023 byl nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edm m\u011bs\u00edcem listopad. Potvrzuje se v\u0161ak trend, \u017ee nejvy\u0161\u0161\u00ed objem rozes\u00edlek p\u0159ich\u00e1z\u00ed v posledn\u00edm \u010dtvrtlet\u00ed roku, kdy se kon\u00e1 Black Friday a za\u010d\u00edn\u00e1 hlavn\u00ed n\u00e1kupn\u00ed sez\u00f3na.<\/p>\n\n\n\n

\u201eJen na Black Friday, tedy 29. listopadu, rozeslali na\u0161i klienti 23,2 milionu e-mail\u016f, co\u017e byl nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed den v cel\u00e9m roce. Nap\u0159\u00edklad v segmentu m\u00f3dy odeslali o 60 % v\u00edce e-mail\u016f ne\u017e za b\u011b\u017en\u00e9ho provozu, a nav\u00edc dos\u00e1hli lep\u0161\u00edch v\u00fdsledk\u016f \u2013 m\u00edra proklik\u016f (CTR) z jejich kampan\u00ed byla v pr\u016fm\u011bru o 50 % vy\u0161\u0161\u00ed,\u201c<\/em> uzav\u00edr\u00e1 Stupka.<\/p>\n\n\n\n

Kontakt pro m\u00e9dia:<\/strong><\/p>\n\n\n\n

\n
\n

Michaela Cel\u00e1rkov\u00e1<\/strong><\/p>\n\n\n\n

+420 732 971 292<\/p>\n\n\n\n

michaela.celarkova@media-list.cz<\/a> <\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Praha, 18. \u00fanora 2025 – \u010cesk\u00e1 e-mailingov\u00e1 platforma Ecomail m\u00e1 za sebou mimo\u0159\u00e1dn\u011b \u00fasp\u011b\u0161n\u00fd rok 2024. Obrat spole\u010dnosti meziro\u010dn\u011b vzrostl o 38 % na 157 milion\u016f korun a po\u010det plat\u00edc\u00edch z\u00e1kazn\u00edk\u016f v tuzemsku vzrostl o 34 %. V Polsku se jim d\u00edky \u00fasp\u011b\u0161n\u00e9 expanzi poda\u0159ilo vyr\u016fst o 716 %. Firma, kter\u00e1 v lo\u0148sk\u00e9m roce oslavila […]<\/p>\n","protected":false},"author":44,"featured_media":78561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[248],"tags":[5026,4940],"class_list":["post-78560","post","type-post","status-publish","format-standard","has-post-thumbnail","category-novinky","tag-cr","tag-ekonomika"],"aioseo_notices":[],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"aioseo_meta":{"seo_title":"Ecomail hl\u00e1s\u00ed r\u016fst a \u00fasp\u011bch v Polsku #separator_sa #site_title","meta_description":"Ecomail m\u00e1 za sebou \u00fasp\u011b\u0161n\u00fd rok 2024. Obrat spole\u010dnosti meziro\u010dn\u011b vzrostl o 38 %. Po\u010det plat\u00edc\u00edch z\u00e1kazn\u00edk\u016f v \u010cR vzrostl o 34 % a v Polsku d\u00edky expanzi o 716 %.","focus_keyword":"Ecomail"},"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t