{"id":76469,"date":"2024-08-21T12:53:32","date_gmt":"2024-08-21T10:53:32","guid":{"rendered":"https:\/\/trader-magazine.com\/?p=76469"},"modified":"2024-08-21T13:20:29","modified_gmt":"2024-08-21T11:20:29","slug":"cinsky-e-shop-shein-zaluje-rivala-temu-kvuli-udajne-kradezi-obchodniho-tajemstvi","status":"publish","type":"post","link":"https:\/\/trader-magazine.com\/cs\/novinky\/cinsky-e-shop-shein-zaluje-rivala-temu-kvuli-udajne-kradezi-obchodniho-tajemstvi\/","title":{"rendered":"\u010c\u00ednsk\u00fd e-shop Shein \u017ealuje rivala Temu kv\u016fli \u00fadajn\u00e9 kr\u00e1de\u017ei obchodn\u00edho tajemstv\u00ed"},"content":{"rendered":"\n<p><strong>Provozovatel internetov\u00e9ho obchodu Shein u soudu v americk\u00e9m Washinghtonu \u017ealuje konkuren\u010dn\u00ed platformu Temu. Vin\u00ed ji z kr\u00e1de\u017ee obchodn\u00edho tajemstv\u00ed, poru\u0161ov\u00e1n\u00ed autorsk\u00fdch pr\u00e1v a podvodu. Dnes na to upozornila televizn\u00ed stanice CNBC s odvol\u00e1n\u00edm soudn\u00ed\u00a0<a href=\"https:\/\/www.documentcloud.org\/documents\/25052072-shein_temu?ref=404media.co\" target=\"_blank\" rel=\"noreferrer noopener\">pod\u00e1n\u00ed<\/a>\u00a0zaslan\u00e9 v pond\u011bl\u00ed. Ob\u011b spole\u010dnosti na sebe dlouhodob\u011b pod\u00e1vaj\u00ed ob\u010danskopr\u00e1vn\u00ed \u017ealoby s velmi podobn\u00fdmi a\u017e toto\u017en\u00fdmi obvin\u011bn\u00edmi.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Temu Obvin\u011bna z Kop\u00edrov\u00e1n\u00ed a Manipulace na Platform\u011b<\/strong><\/h2>\n\n\n\n<p>&#8222;Za \u00fa\u010delem propagace pad\u011blan\u00fdch verz\u00ed v\u00fdrobk\u016f Shein reprodukovala spole\u010dnost Temu prakticky identick\u00e9 obr\u00e1zky v\u00fdrobk\u016f Shein chr\u00e1n\u011bn\u00e9 autorsk\u00fdm pr\u00e1vem a pou\u017e\u00edvala je nebo dala pokyn prodejc\u016fm, aby je pou\u017e\u00edvali jako propaga\u010dn\u00ed obr\u00e1zky na webov\u00fdch str\u00e1nk\u00e1ch a v mobiln\u00ed aplikaci Temu,&#8220; stoj\u00ed v \u017ealob\u011b.<\/p>\n\n\n\n<p>D\u00e1le sv\u00e9ho konkurenta vin\u00ed, \u017ee kontroluje ka\u017ed\u00fd aspekt \u010dinnosti prodejc\u016f na sv\u00e9 platform\u011b. &#8222;\u0158\u00edd\u00ed, jak\u00e9 v\u00fdrobky mohou nab\u00edzet a za jak\u00e9 ceny je mohou prod\u00e1vat, nab\u00e1d\u00e1 je k poru\u0161ov\u00e1n\u00ed du\u0161evn\u00edho vlastnictv\u00ed jin\u00fdch osob a dokonce jim br\u00e1n\u00ed odstranit sv\u00e9 v\u00fdrobky z webov\u00fdch str\u00e1nek Temu pot\u00e9, co se k poru\u0161en\u00ed pr\u00e1v p\u0159iznali. Toto nen\u00ed jedn\u00e1n\u00ed legitimn\u00edho &#8218;tr\u017ei\u0161t\u011b&#8216; t\u0159et\u00ed strany,&#8220; p\u00ed\u0161e se d\u00e1le v pod\u00e1n\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Obvin\u011bn\u00ed a \u017daloby<\/h2>\n\n\n\n<p>Ob\u011b spole\u010dnosti se u\u017e v minulosti vz\u00e1jemn\u011b \u017ealovaly. V prosinci lo\u0148sk\u00e9ho roku bostonsk\u00e1 spole\u010dnost WhaleCo, je\u017e provozuje <a href=\"https:\/\/trader-magazine.com\/cs\/novinky\/ek-chce-zrusit-osvobozeni-malych-zasilek-od-cla-dopadne-to-na-temu-nebo-shein\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Temu<\/a> v USA, u soudu ve Washingtonu\u00a0<a href=\"https:\/\/www.courthousenews.com\/wp-content\/uploads\/2023\/12\/temu-shein-lawsuit.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u017ealovala<\/a>\u00a0Shein kv\u016fli autorsk\u00fdm pr\u00e1v\u016fm a &#8222;mafi\u00e1nsk\u00e9mu zastra\u0161ov\u00e1n\u00ed dodavatel\u016f&#8220;. Mluv\u010d\u00ed Temu tehdy CNBC \u0159ekl, \u017ee Shein &#8222;nez\u00e1konn\u011b zadr\u017eoval obchodn\u00edky&#8220; a silou jim odebral telefony, z nich\u017e kradl \u00fa\u010dty, hesla obchodn\u00edk\u016f a odcizil obchodn\u00ed tajemstv\u00ed.<\/p>\n\n\n\n<p>V \u0159\u00edjnu lo\u0148sk\u00e9ho roku p\u0159itom ob\u011b strany st\u00e1hly dal\u0161\u00ed \u017ealoby, kter\u00e9 na sebe p\u0159edt\u00edm vz\u00e1jemn\u011b podaly. V prosinci 2022 spole\u010dnost Shein za\u017ealovala Temu kv\u016fli poru\u0161ov\u00e1n\u00ed du\u0161evn\u00edho vlastnictv\u00ed, zat\u00edmco Temu v \u010dervenci obvinila Shein z vyhro\u017eov\u00e1n\u00ed a nucen\u00ed v\u00fdrobc\u016f do exkluzivn\u00edho partnerstv\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Temu vs. Shein<\/h2>\n\n\n\n<p>Ob\u011b spole\u010dnosti jsou tvrd\u00fdmi konkurenty v oblasti levn\u00e9ho nakupov\u00e1n\u00ed online. Temu se zam\u011b\u0159uje na prodej velmi levn\u00e9ho zbo\u017e\u00ed vyroben\u00e9ho v \u010c\u00edn\u011b, od m\u00f3dy po v\u00fdrobky pro dom\u00e1cnost, kter\u00fd c\u00edl\u00ed na zahrani\u010dn\u00ed spot\u0159ebitele.<\/p>\n\n\n\n<p>Firma Shein byla zalo\u017eena v \u010c\u00edn\u011b v roce 2008. Vyu\u017e\u00edv\u00e1 anal\u00fdzu dat k p\u0159edv\u00edd\u00e1n\u00ed popt\u00e1vky z\u00e1kazn\u00edk\u016f a v\u00fdrob\u011b od\u011bv\u016f v mal\u00fdch s\u00e9ri\u00edch. T\u00edm efektivn\u011b \u0159\u00edd\u00ed n\u00e1klady a z\u00e1soby. Stala se stala pr\u016fkopn\u00edkem ultrarychl\u00e9 m\u00f3dy. Prodej p\u0159\u00edmo spot\u0159ebitel\u016fm spustila v USA v dob\u011b pandemie covidu-19 a rychle se stala jednou z nejstahovan\u011bj\u0161\u00edch n\u00e1kupn\u00edch aplikac\u00ed v zemi. Platforma je dlouhodob\u011b kritizov\u00e1na a kv\u016fli plagi\u00e1tostv\u00ed ji v minulosti \u017ealovala \u0159ada v\u00fdrobc\u016f, nap\u0159\u00edklad Ralph Lauren nebo Dr Martens.<\/p>\n\n\n\n<p>Zdroj: \u010dtk<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Provozovatel internetov\u00e9ho obchodu Shein u soudu v americk\u00e9m Washinghtonu \u017ealuje konkuren\u010dn\u00ed platformu Temu. Vin\u00ed ji z kr\u00e1de\u017ee obchodn\u00edho tajemstv\u00ed, poru\u0161ov\u00e1n\u00ed autorsk\u00fdch pr\u00e1v a podvodu. Dnes na to upozornila televizn\u00ed stanice CNBC s odvol\u00e1n\u00edm soudn\u00ed\u00a0pod\u00e1n\u00ed\u00a0zaslan\u00e9 v pond\u011bl\u00ed. Ob\u011b spole\u010dnosti na sebe dlouhodob\u011b pod\u00e1vaj\u00ed ob\u010danskopr\u00e1vn\u00ed \u017ealoby s velmi podobn\u00fdmi a\u017e toto\u017en\u00fdmi obvin\u011bn\u00edmi. Temu Obvin\u011bna z Kop\u00edrov\u00e1n\u00ed a [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":76472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[248],"tags":[385],"class_list":{"0":"post-76469","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-novinky","8":"tag-cina"},"aioseo_notices":[],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Shein \u017ealoval Temu za kr\u00e1de\u017e obr\u00e1zk\u016f a manipulaci s prodejem. 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