{"id":50483,"date":"2023-08-30T11:15:24","date_gmt":"2023-08-30T09:15:24","guid":{"rendered":"https:\/\/trader-magazine.com\/?p=50483"},"modified":"2023-08-30T11:15:25","modified_gmt":"2023-08-30T09:15:25","slug":"cisty-zisk-lega-v-pololeti-klesl-o-177-procenta-trzby-ale-vzrostly","status":"publish","type":"post","link":"https:\/\/trader-magazine.com\/cs\/novinky\/cisty-zisk-lega-v-pololeti-klesl-o-177-procenta-trzby-ale-vzrostly\/","title":{"rendered":"\u010cist\u00fd zisk Lega v pololet\u00ed klesl o 17,7 procenta, tr\u017eby ale vzrostly"},"content":{"rendered":"\n<p><strong>D\u00e1nsk\u00e9mu v\u00fdrobci hra\u010dek Lego klesl za prvn\u00edch \u0161est m\u011bs\u00edc\u016f leto\u0161n\u00edho roku \u010dist\u00fd zisk o 17,7 procenta na 5,1 miliardy d\u00e1nsk\u00fdch korun (necel\u00fdch 700 000 000 eur). Zisk v\u0161ak z\u016fstal vysok\u00fd, tr\u017eby se m\u00edrn\u011b zv\u00fd\u0161ily a firm\u011b se poda\u0159ilo zv\u00fd\u0161it pod\u00edl na trhu, i kdy\u017e trh s hra\u010dkami klesal a \u010d\u00edn\u0161t\u00ed spot\u0159ebitel\u00e9 se vraceli do obchod\u016f pomaleji, ne\u017e se o\u010dek\u00e1valo.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rekordn\u00ed v\u00fdsledky<\/h2>\n\n\n\n<p>Tr\u017eby vzrostly zhruba o jedno procento na 27,4 miliardy DKK (3,6 miliard eur). Mezi nejprod\u00e1van\u011bj\u0161\u00ed \u0159ady stavebnic pat\u0159\u00ed Lego Icons, Lego Star Wars, Lego Technic a Lego City. Provozn\u00ed <a href=\"https:\/\/forexmag.cz\/novinky-na-trhu\/internetovy-prodejce-alibaba-vyrazne-zvysil-zisk-trzby-prekonaly-ocekavani\/\" target=\"_blank\" rel=\"noopener\" title=\"\">zisk<\/a> se sn\u00ed\u017eil o 19 procent na 6,4 miliardy DKK. Lo\u0148sk\u00e9 v\u00fdsledky hospoda\u0159en\u00ed firmy byly rekordn\u00ed.<\/p>\n\n\n\n<p>&#8222;S na\u0161imi v\u00fdsledky jsme spokojeni, zejm\u00e9na proto, \u017ee pro hra\u010dk\u00e1\u0159sk\u00fd pr\u016fmysl to bylo n\u00e1ro\u010dn\u00e9 pololet\u00ed,&#8220; uvedl \u0159editel firmy Niels B. Christiansen. Popt\u00e1vka po v\u00fdrobc\u00edch Lego p\u0159ev\u00fd\u0161ila popt\u00e1vku v odv\u011btv\u00ed a pod\u00edl firmy na trhu v\u00fdrazn\u011b vzrostl. Siln\u00e1 finan\u010dn\u00ed pozice umo\u017e\u0148uje skupin\u011b realizovat dlouhodob\u00e9 <a href=\"https:\/\/trader-magazine.com\/cs\/novinky\/28000\/\" target=\"_blank\" rel=\"noopener\" title=\"\">investice<\/a>, zejm\u00e9na do digit\u00e1ln\u00edch technologi\u00ed, udr\u017eitelnosti a v\u00fdroby.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nejbohat\u0161\u00ed<\/h2>\n\n\n\n<p>Spole\u010dnost otev\u0159ela v prvn\u00ed polovin\u011b roku po cel\u00e9m sv\u011bt\u011b 89 nov\u00fdch obchod\u016f. Celkem tak m\u00e1 988 obchod\u016f. Celkem pl\u00e1nuje spole\u010dnost do konce leto\u0161n\u00edho roku zv\u00fd\u0161it po\u010det obchod\u016f na p\u0159ibli\u017en\u011b 1050. V\u00edce ne\u017e polovina nov\u011b otev\u0159en\u00fdch obchod\u016f bude v <a href=\"https:\/\/trader-magazine.com\/cs\/novinky\/cina-necekane-snizila-nektere-uroky-z-uveru-aby-podporila-ekonomiku\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u010c\u00edn\u011b<\/a>, kde by jich do konce leto\u0161n\u00edho roku m\u011bla m\u00edt firma v\u00edce ne\u017e 500, \u0159ekl Christiansen agentu\u0159e Reuters.<\/p>\n\n\n\n<p>Spole\u010dnost Lego zalo\u017eil v roce 1932 <a href=\"https:\/\/www.lego.com\/en-us\/history\/articles\/ole-kirk-kristiansen-s-childhood-and-youth\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Ole Kirk Christiansen<\/a> a pojmenoval ji podle d\u00e1nsk\u00fdch slov &#8222;leg godt&#8220;, co\u017e znamen\u00e1 &#8222;hezky si hrajte&#8220;. Christiansenov\u00e9 jsou te\u010f nejbohat\u0161\u00ed d\u00e1nskou rodinou a spole\u010dnost Lego je podle v\u00fd\u0161e tr\u017eeb nejv\u011bt\u0161\u00edm v\u00fdrobcem hra\u010dek na sv\u011bt\u011b.<\/p>\n\n\n\n<p>Zdroj: \u010cTK<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e1nsk\u00e9mu v\u00fdrobci hra\u010dek Lego klesl za prvn\u00edch \u0161est m\u011bs\u00edc\u016f leto\u0161n\u00edho roku \u010dist\u00fd zisk o 17,7 procenta na 5,1 miliardy d\u00e1nsk\u00fdch korun (necel\u00fdch 700 000 000 eur). Zisk v\u0161ak z\u016fstal vysok\u00fd, tr\u017eby se m\u00edrn\u011b zv\u00fd\u0161ily a firm\u011b se poda\u0159ilo zv\u00fd\u0161it pod\u00edl na trhu, i kdy\u017e trh s hra\u010dkami klesal a \u010d\u00edn\u0161t\u00ed spot\u0159ebitel\u00e9 se vraceli do obchod\u016f [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":50477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[248],"tags":[4946],"class_list":{"0":"post-50483","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-novinky","8":"tag-evropa"},"aioseo_notices":[],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta 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