{"id":15249,"date":"2020-09-03T14:15:59","date_gmt":"2020-09-03T12:15:59","guid":{"rendered":"https:\/\/trader-magazine.com\/?p=15249"},"modified":"2020-09-03T14:15:59","modified_gmt":"2020-09-03T12:15:59","slug":"vyroba-a-prodej-cigaret-v-nejblizsich-letech-urcite-neskonci-veri-petr-mestancik","status":"publish","type":"post","link":"https:\/\/trader-magazine.com\/cs\/ekonomika\/vyroba-a-prodej-cigaret-v-nejblizsich-letech-urcite-neskonci-veri-petr-mestancik\/","title":{"rendered":"V\u00fdroba a prodej cigaret v nejbli\u017e\u0161\u00edch letech ur\u010dit\u011b neskon\u010d\u00ed, v\u011b\u0159\u00ed Petr Mestan\u010d\u00edk"},"content":{"rendered":"

Dok\u00e1\u017eete si p\u0159edstavit, \u017ee popt\u00e1vka po tradi\u010dn\u00edch cigaret\u00e1ch i vlivem nast\u00e1vaj\u00edc\u00edch zm\u011bn n\u011bkdy \u00fapln\u011b skon\u010d\u00ed?<\/strong><\/p>\n

Jsem p\u0159esv\u011bd\u010den, \u017ee tradi\u010dn\u00ed obor v\u00fdroby a prodeje cigaret v\u00a0nejbli\u017e\u0161\u00edch letech ur\u010dit\u011b neskon\u010d\u00ed. St\u00e1le je tu velk\u00e1 skupina spot\u0159ebitel\u016f, kte\u0159\u00ed preferuj\u00ed klasick\u00e9 cigarety<\/a>. Nicm\u00e9n\u011b je jasn\u00e9, \u017ee trh a s\u00a0t\u00edm i popt\u00e1vka se v\u00fdrazn\u011b prom\u011b\u0148uj\u00ed. Vn\u00edm\u00e1me s\u00edl\u00edc\u00ed z\u00e1jem spot\u0159ebitel\u016f po potenci\u00e1ln\u011b m\u00e9n\u011b rizikov\u00fdch produktech, p\u0159i\u010dem\u017e \u010dek\u00e1v\u00e1me, \u017ee v roce 2030 budou tvo\u0159it a\u017e t\u0159etinu tab\u00e1kov\u00e9ho trhu. My na tento trend velmi rychle reagujeme. Jako prvn\u00ed tab\u00e1kov\u00fd v\u00fdrobce jsme proto zkompletovali nab\u00eddku alternativn\u00edch produkt\u016f s\u00a0potenci\u00e1ln\u011b ni\u017e\u0161\u00edm rizikem u\u017e\u00edv\u00e1n\u00ed, a\u0165 je \u0159e\u010d o za\u0159\u00edzen\u00edch na zah\u0159\u00edvan\u00fd tab\u00e1k glo, nikotinov\u00fdch s\u00e1\u010dc\u00edch LYFT (pozn. \u2013 brzy zm\u011bn\u00ed jm\u00e9no na VELO) nebo aktu\u00e1ln\u00ed novince \u2013 elektronick\u00e9 cigaret\u011b Vype.<\/p>\n

Jak se tedy k\u00a0t\u011bmto novink\u00e1m stav\u00ed \u010ce\u0161i, kte\u0159\u00ed pat\u0159\u00ed v\u00a0celosv\u011btov\u00e9m m\u011b\u0159\u00edtku k pom\u011brn\u011b konzervativn\u00edm ku\u0159\u00e1k\u016fm?<\/strong><\/p>\n

\u010cesk\u00e1 populace, resp. na\u0161i z\u00e1kazn\u00edci jsou dle na\u0161ich zku\u0161enost\u00ed obecn\u011b velmi otev\u0159en\u00ed k inovac\u00edm a novink\u00e1m. Velmi n\u00e1s v\u00a0pozitivn\u00edm slova smyslu p\u0159ekvapilo, jak rychle se na \u010desk\u00e9m trhu etablovaly nikotinov\u00e9 s\u00e1\u010dky LYFT, kter\u00e9 se ji\u017e po p\u00e1r m\u011bs\u00edc\u00edch prodeje staly jedni\u010dkou na trhu ve sv\u00e9 kategorii. Zejm\u00e9na v\u00a0obdob\u00ed vrchol\u00edc\u00ed pandemie covid-19 n\u00e1m n\u011bkolikan\u00e1sobn\u011b vzrostly on-line objedn\u00e1vky LYFTu, kter\u00fd je ide\u00e1ln\u00ed nikotinovou n\u00e1hra\u017ekou \u2013 neho\u0159\u00ed a d\u00e1 se diskr\u00e9tn\u011b u\u017e\u00edvat doma i pod rou\u0161kou. \u00a0V\u011b\u0159\u00edme, \u017ee obdobn\u00fd \u00fasp\u011bch \u010dek\u00e1 i elektronickou cigaretu Vype<\/a>, kter\u00e9 se skv\u011ble da\u0159\u00ed v\u00a0Ma\u010farsku nebo sousedn\u00edm Polsku. A ve Velk\u00e9 Brit\u00e1nii byla v\u00a0lo\u0148sk\u00e9m roce dokonce vyhl\u00e1\u0161ena za Produkt roku v\u00a0kategorii elektronick\u00fdch cigaret.<\/p>\n

Rok 2020 je pro tab\u00e1kov\u00fd trh z\u00e1sadn\u00ed, v\u00a0\u010dem? <\/strong><\/p>\n

Ano, je pravdou, \u017ee leto\u0161n\u00ed rok p\u0159in\u00e1\u0161\u00ed celou \u0159adu zm\u011bn, neb\u00e1l bych se \u0159\u00edci doslova turbulentn\u00edch. Ji\u017e v\u00a0pr\u016fb\u011bhu jarn\u00edch m\u011bs\u00edc\u016f se naplno v\u00a0cen\u00e1ch cigaret projevilo v\u00fdrazn\u00e9 zv\u00fd\u0161en\u00ed spot\u0159ebn\u00ed dan\u011b. Nav\u00edc ned\u00e1vn\u00e9 zav\u0159en\u00ed hranic mezi N\u011bmeckem a Rakouskem souvisej\u00edc\u00ed s\u00a0koronavirovou pandemi\u00ed t\u00e9m\u011b\u0159 na dva m\u011bs\u00edce zru\u0161ilo p\u0159\u00edhrani\u010dn\u00ed obchod s\u00a0tab\u00e1kov\u00fdmi v\u00fdrobky, kter\u00fd v\u00a0celkov\u00e9m objemu tuzemsk\u00fdch prodej\u016f p\u0159edstavuje a\u017e 30 %. P\u0159itom ka\u017ed\u00fd m\u011bs\u00edc se na hranic\u00edch b\u011b\u017en\u011b prodaj\u00ed cigarety p\u0159ibli\u017en\u011b za 2,3 mld. K\u010d, z\u00a0toho 1,8 mld. K\u010d tvo\u0159\u00ed dan\u011b, o kter\u00e9 st\u00e1tn\u00ed rozpo\u010det p\u0159i\u0161el.<\/p>\n

V\u00a0z\u00e1\u0159\u00ed p\u016fjde ve Sn\u011bmovn\u011b do druh\u00e9ho \u010dten\u00ed da\u0148ov\u00fd bal\u00ed\u010dek, kam hodl\u00e1 ministryn\u011b financ\u00ed nov\u011b za\u0159adit i v\u00fdrazn\u011bj\u0161\u00ed zv\u00fd\u0161en\u00ed zdan\u011bn\u00ed zah\u0159\u00edvan\u00e9ho tab\u00e1ku. Jak se na tento krok d\u00edv\u00e1te?<\/strong><\/p>\n

Pova\u017euji to za velmi rozumn\u00fd krok, kter\u00fdm ministerstvo financ\u00ed reaguje na existuj\u00edc\u00ed v\u00fdraznou nerovnov\u00e1hu ve zdan\u011bn\u00ed tab\u00e1kov\u00fdch v\u00fdrobk\u016f. Preference spot\u0159ebitel\u016f se p\u0159esouvaj\u00ed od cigaret k\u00a0zah\u0159\u00edvan\u00e9mu tab\u00e1ku a da\u0148ov\u00e1 politika na to mus\u00ed adekv\u00e1tn\u011b reagovat. Na rozd\u00edl od cigaret je zah\u0159\u00edvan\u00fd tab\u00e1k pom\u011brn\u011b nov\u00fd fenom\u00e9n \u2013 na trh v \u010cesk\u00e9 republice byl uveden teprve v roce 2017. Od t\u00e9 doby v\u0161ak dynamicky roste a letos je ji\u017e ka\u017ed\u00fd des\u00e1t\u00fd prodan\u00fd tab\u00e1kov\u00fd v\u00fdrobek zah\u0159\u00edvan\u00fd tab\u00e1k. Dle tr\u017en\u00edch o\u010dek\u00e1v\u00e1n\u00ed bude tento trend i nad\u00e1le pokra\u010dovat, p\u0159i\u010dem\u017e pro rok 2030 se p\u0159edpokl\u00e1d\u00e1, \u017ee zah\u0159\u00edvan\u00fd tab\u00e1k bude p\u0159edstavovat ji\u017e cel\u00fdch 30 % trhu s tab\u00e1kov\u00fdmi v\u00fdrobky. Pokud by st\u00e1t nap\u0159\u00edklad nastavil u nah\u0159\u00edvan\u00e9ho tab\u00e1ku spot\u0159ebn\u00ed da\u0148 na \u00farovni t\u0159eba osmdes\u00e1ti procent ve srovn\u00e1n\u00ed s klasick\u00fdmi cigaretami, z\u00edskal by do rozpo\u010dtu n\u011bkolik miliard korun ro\u010dn\u011b.<\/p>\n

M\u016f\u017eete b\u00fdt konkr\u00e9tn\u00ed, o kolik pen\u011bz st\u00e1tn\u00ed pokladna ro\u010dn\u011b p\u0159ich\u00e1z\u00ed?<\/strong><\/p>\n

Zah\u0159\u00edvan\u00fd tab\u00e1k je ve srovn\u00e1n\u00ed s cigaretami v\u00fdrazn\u011b m\u00e9n\u011b zdan\u011bn – da\u0148ov\u00e1 sazba odpov\u00edd\u00e1 zhruba \u010dtvrtin\u011b dan\u011b z cigaret. Jen v lo\u0148sk\u00e9m roce st\u00e1t na tomto da\u0148ov\u00e9m zv\u00fdhodn\u011bn\u00ed zah\u0159\u00edvan\u00e9ho tab\u00e1ku tratil zhruba 2 mld. K\u010d, co\u017e m\u011blo dokonce za n\u00e1sledek pokles celkov\u00e9ho inkasa spot\u0159ebn\u00ed dan\u011b z tab\u00e1kov\u00fdch v\u00fdrobk\u016f. Posledn\u00ed odhady p\u0159itom nazna\u010duj\u00ed, \u017ee v leto\u0161n\u00edm roce bude tato ztr\u00e1ta \u010dinit ji\u017e v\u00edce ne\u017e 4 mld. K\u010d. Pokud by nedo\u0161lo ke zm\u011bn\u011b, tak ztr\u00e1ta v podob\u011b nevybran\u00e9 dan\u011b se v\u00a0roce 2023 vy\u0161plh\u00e1 a\u017e na v\u00edce ne\u017e 8 mld. K\u010d. Za optim\u00e1ln\u00ed tak lze pova\u017eovat zv\u00fd\u0161en\u00ed dan\u011b u zah\u0159\u00edvan\u00e9ho tab\u00e1ku a\u017e na 2\/3 dan\u011b z cigaret, kter\u00e9 by alespo\u0148 \u010d\u00e1ste\u010dn\u011b vy\u0159e\u0161ilo akutn\u00ed probl\u00e9m rychle rostouc\u00edch nerealizovan\u00fdch p\u0159\u00edjm\u016f st\u00e1tn\u00edho rozpo\u010dtu, a p\u0159isp\u011blo tak k tolik \u017e\u00e1dan\u00e9 stabilit\u011b ve\u0159ejn\u00fdch financ\u00ed. Zah\u0159\u00edvan\u00fd tab\u00e1k by p\u0159itom z\u016fstal, ve srovn\u00e1n\u00ed s cigaretami, i nad\u00e1le v\u00fdrazn\u011b m\u00e9n\u011b zdan\u011bn.<\/p>\n

Je v\u00a0tomto sm\u011bru \u010cesk\u00e1 republika v\u00fdjimkou?<\/strong><\/p>\n

Nikoli. K obdobn\u00e9mu z\u00e1v\u011bru p\u0159itom ji\u017e dosp\u011bli nap\u0159\u00edklad tak\u00e9 na Slovensku, kde je moment\u00e1ln\u011b navrhov\u00e1no pr\u00e1v\u011b v\u00fdrazn\u00e9 sn\u00ed\u017een\u00ed tohoto da\u0148ov\u00e9ho zv\u00fdhodn\u011bn\u00ed u zah\u0159\u00edvan\u00e9ho tab\u00e1ku. A ke zv\u00fd\u0161en\u00ed spot\u0159ebn\u00ed dan\u011b na zah\u0159\u00edvan\u00fd tab\u00e1k ji\u017e v\u00a0minul\u00fdch letech p\u0159istoupily vl\u00e1dy v\u00a0Japonsku a Ji\u017en\u00ed Koreji, kde tato kategorie za\u017e\u00edv\u00e1 velk\u00fd boom. V\u00a0\u010cesk\u00e9 republice odhadujeme, \u017ee letos u\u017e bude deset procent spot\u0159eby tab\u00e1ku p\u0159ipadat pr\u00e1v\u011b na nah\u0159\u00edv\u00e1n\u00ed. Za p\u00e1r let by to m\u011bl b\u00fdt a\u017e dvojn\u00e1sobek.<\/p>\n

A krom\u011b zdra\u017een\u00ed, jak spot\u0159ebitele ovlivnil kv\u011btnov\u00fd z\u00e1kaz prodeje cigaret s\u00a0p\u0159\u00edchut\u00ed? <\/strong><\/p>\n

Ji\u017e p\u0159ed n\u011bkolika lety byl zak\u00e1z\u00e1n prodej cigaret s\u00a0p\u0159\u00edchut\u00ed ovoce nebo vanilky. A letos v kv\u011btnu skon\u010dil v\u00a0zem\u00edch Evropsk\u00e9 unie i mentol. Uveden\u00fd z\u00e1kaz se v\u0161ak net\u00fdk\u00e1 zah\u0159\u00edvan\u00fdch tab\u00e1kov\u00fdch v\u00fdrobk\u016f, nikotinov\u00fdch s\u00e1\u010dk\u016f LYFT \u010di na\u0161\u00ed e-cigarety Vype, co\u017e je dobr\u00e1 zpr\u00e1va pro v\u0161echny tuzemsk\u00e9 dosp\u011bl\u00e9 ku\u0159\u00e1ky, \u010di u\u017eivatele nikotinov\u00fdch produkt\u016f. \u00a0Pro velkou spoustu z\u00a0nich to byl impuls k\u00a0p\u0159echodu k\u00a0ji\u017e zm\u00edn\u011bn\u00fdm produkt\u016fm. O svou mentolovou<\/a> \u010di jinou obl\u00edbenou p\u0159\u00edchu\u0165 nep\u0159i\u0161li a nav\u00edc t\u00edm potenci\u00e1ln\u011b sn\u00ed\u017eili zdravotn\u00ed rizika, kter\u00e1 s\u00a0u\u017e\u00edv\u00e1n\u00edm tradi\u010dn\u00edch cigaret souvisej\u00ed. Na \u010desk\u00e9m trhu jsou n\u00e1pln\u011b do Vype ePen 3 dostupn\u00e9 v\u00a0sedmi chu\u0165ov\u00fdch\u00a0 variant\u00e1ch. Nechyb\u00ed p\u0159\u00edchut\u011b m\u00e1ty, vanilky, tab\u00e1ku, manga, \u010di lesn\u00edch plod\u016f. V\u00a0l\u00e9t\u011b jsme nav\u00edc do na\u0161\u00ed rodiny potenci\u00e1ln\u011b m\u00e9n\u011b \u0161kodliv\u00fdch produkt\u016f p\u0159iv\u00edtali p\u0159\u00edr\u016fstek v podob\u011b d\u00e1le vylep\u0161en\u00e9 a pr\u00e9miov\u00e9 elektronick\u00e9 cigarety Vype ePod, kter\u00e1 navazuje na obrovsk\u00fd \u00fasp\u011bch jej\u00edho star\u0161\u00edho sourozence. Pokud se o t\u011bchto novink\u00e1ch cht\u011bj\u00ed lid\u00e9 dozv\u011bd\u011bt v\u00edce, mohou nav\u0161t\u00edvit n\u00e1\u0161 web ceskobezprichuti.cz, kde p\u0159\u00edmo najdou i cel\u00e9 portfolio alternativn\u00edch v\u00fdrobk\u016f.<\/p>\n

Profil<\/strong><\/p>\n

Mgr. Petr Mestan\u010d\u00edk (40)<\/strong><\/p>\n

Vystudoval obor finance a bankovnictv\u00ed na Karlov\u011b univerzit\u011b v\u00a0Praze a absolvoval ro\u010dn\u00ed st\u00e1\u017e na belgick\u00e9 University Hasselt. Po ukon\u010den\u00ed studia nastoupil do British American Tobacco (BAT) jako finan\u010dn\u00ed analytik a pozd\u011bji jako financial controller pro \u010ceskou republiku a Slovensko.\u00a0V\u00a0letech 2008 \u2013 2009 pracoval pro st\u0159edoevropskou centr\u00e1lu BAT v\u00a0Hamburku. Po n\u00e1vratu do Prahy pak p\u016fsobil jako finan\u010dn\u00ed mana\u017eer nejprve pro oblast jihov\u00fdchodn\u00ed, a pozd\u011bji tak\u00e9 st\u0159edn\u00ed Evropy. V\u00a0roce 2018 se p\u0159esunul do odd\u011blen\u00ed vn\u011bj\u0161\u00edch vztah\u016f, kter\u00e9 od srpna 2019 vede. Je \u017eenat\u00fd a m\u00e1 dv\u011b d\u011bti.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dok\u00e1\u017eete si p\u0159edstavit, \u017ee popt\u00e1vka po tradi\u010dn\u00edch cigaret\u00e1ch i vlivem nast\u00e1vaj\u00edc\u00edch zm\u011bn n\u011bkdy \u00fapln\u011b skon\u010d\u00ed? Jsem p\u0159esv\u011bd\u010den, \u017ee tradi\u010dn\u00ed obor v\u00fdroby a prodeje cigaret v\u00a0nejbli\u017e\u0161\u00edch letech ur\u010dit\u011b neskon\u010d\u00ed. St\u00e1le je tu velk\u00e1 skupina spot\u0159ebitel\u016f, kte\u0159\u00ed preferuj\u00ed klasick\u00e9 cigarety. Nicm\u00e9n\u011b je jasn\u00e9, \u017ee trh a s\u00a0t\u00edm i popt\u00e1vka se v\u00fdrazn\u011b prom\u011b\u0148uj\u00ed. Vn\u00edm\u00e1me s\u00edl\u00edc\u00ed z\u00e1jem spot\u0159ebitel\u016f po […]<\/p>\n","protected":false},"author":44,"featured_media":15250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[244,248],"tags":[],"class_list":["post-15249","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ekonomika","category-novinky"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t