{"id":20473,"date":"2021-02-04T16:28:59","date_gmt":"2021-02-04T15:28:59","guid":{"rendered":"https:\/\/trader-magazine.com\/?page_id=20473"},"modified":"2021-02-04T16:28:59","modified_gmt":"2021-02-04T15:28:59","slug":"cookies","status":"publish","type":"page","link":"https:\/\/trader-magazine.com\/cs\/cookies\/","title":{"rendered":"Cookies"},"content":{"rendered":"<header class=\"entry-header\">\n<h1 class=\"page-title\">Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookies<\/h1>\n<\/header>\n<div class=\"entry-content clearfix\">\n<p>V souladu s ustanoven\u00edm \u00a7 89 z\u00e1kona \u010d. 127\/2005 Sb., o elektronick\u00fdch komunikac\u00edch, V\u00e1s t\u00edmto informujeme, \u017ee na\u0161e str\u00e1nky vyu\u017e\u00edvaj\u00ed pro svoji \u010dinnost za \u00fa\u010delem zlep\u0161en\u00ed V\u00e1m poskytovan\u00fdch slu\u017eeb tzv. cookies.<\/p>\n<h2>Co jsou soubory cookies:<\/h2>\n<p>Cookie je kr\u00e1tk\u00fd textov\u00fd soubor, kter\u00fd nav\u0161t\u00edven\u00e1 webov\u00e1 str\u00e1nka ode\u0161le do prohl\u00ed\u017ee\u010de. Umo\u017e\u0148uje webu zaznamenat informace o va\u0161\u00ed n\u00e1v\u0161t\u011bv\u011b, nap\u0159\u00edklad preferovan\u00fd jazyk a dal\u0161\u00ed nastaven\u00ed. P\u0159\u00ed\u0161t\u00ed n\u00e1v\u0161t\u011bva str\u00e1nek tak m\u016f\u017ee b\u00fdt snaz\u0161\u00ed a produktivn\u011bj\u0161\u00ed. Soubory cookie jsou d\u016fle\u017eit\u00e9. Bez nich by proch\u00e1zen\u00ed webu bylo mnohem slo\u017eit\u011bj\u0161\u00ed.<\/p>\n<p>Soubory cookie slou\u017e\u00ed k cel\u00e9 \u0159ad\u011b \u00fa\u010del\u016f. Pou\u017e\u00edv\u00e1me je nap\u0159\u00edklad k ukl\u00e1d\u00e1n\u00ed va\u0161ich nastaven\u00ed bezpe\u010dn\u00e9ho vyhled\u00e1v\u00e1n\u00ed, k v\u00fdb\u011bru relevantn\u00edch reklam, ke sledov\u00e1n\u00ed po\u010dtu n\u00e1v\u0161t\u011bvn\u00edk\u016f na str\u00e1nce, k usnadn\u011bn\u00ed registrace nov\u00fdch slu\u017eeb a k ochran\u011b va\u0161ich dat.<\/p>\n<h2>Typy pou\u017e\u00edvan\u00fdch cookies:<\/h2>\n<h3>Nastaven\u00ed<\/h3>\n<p>Tyto cookies v sob\u011b nesou informaci o aktu\u00e1ln\u00edm nastaven\u00ed webu. Pokud webov\u00e1 str\u00e1nka podporuje personalizaci, nap\u0159. zv\u011bt\u0161en\u00ed textu, zm\u011bnu barev a dal\u0161\u00ed, budou tyto informace ulo\u017een\u00e9 v t\u011bchto cookies.<\/p>\n<h3>Zabezpe\u010den\u00ed<\/h3>\n<p>Pokud webov\u00e1 str\u00e1nka podporuje p\u0159ihla\u0161ov\u00e1n\u00ed u\u017eivatel\u016f, soubory cookie zabezpe\u010den\u00ed pou\u017e\u00edv\u00e1me k ov\u011b\u0159ov\u00e1n\u00ed u\u017eivatel\u016f, k prevenci podvodn\u00e9ho vyu\u017eit\u00ed p\u0159ihla\u0161ovac\u00edch pov\u011b\u0159en\u00ed a k ochran\u011b u\u017eivatelsk\u00fdch dat p\u0159ed p\u0159\u00edstupem neautorizovan\u00fdch stran.<\/p>\n<h3>Procesy<\/h3>\n<p>Soubory cookie proces\u016f umo\u017e\u0148uj\u00ed web\u016fm poskytovat slu\u017eby, kter\u00e9 n\u00e1v\u0161t\u011bvn\u00edci o\u010dek\u00e1vaj\u00ed, nap\u0159\u00edklad navigaci na webov\u00fdch str\u00e1nk\u00e1ch nebo p\u0159\u00edstup k zabezpe\u010den\u00fdm oblastem webu. Bez t\u011bchto soubor\u016f cookie web nebude fungovat spr\u00e1vn\u011b.<\/p>\n<h3>Stav relace<\/h3>\n<p>Jedn\u00e1 se o shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f o chov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f. M\u016f\u017ee se jednat nap\u0159\u00edklad o informace o tom, jak\u00e9 str\u00e1nky u\u017eivatel\u00e9 nav\u0161t\u011bvuj\u00ed nej\u010dast\u011bji nebo zda se jim na n\u011bkter\u00fdch str\u00e1nk\u00e1ch nezobrazuj\u00ed chyby. Tyto cookies n\u00e1m pom\u00e1haj\u00ed zlep\u0161ovat slu\u017eby a u\u017eivatelsk\u00e9 prost\u0159ed\u00ed na webu.<\/p>\n<h3>Analytick\u00e9 cookies<\/h3>\n<p>Google Analytics je analytick\u00fd n\u00e1stroj spole\u010dnosti Google, kter\u00fd pom\u00e1h\u00e1 majitel\u016fm webov\u00fdch str\u00e1nek a aplikac\u00ed porozum\u011bt, jak\u00fdm zp\u016fsobem n\u00e1v\u0161t\u011bvn\u00edci str\u00e1nky a aplikace vyu\u017e\u00edvaj\u00ed. M\u016f\u017ee pou\u017e\u00edvat sadu soubor\u016f cookie ke shroma\u017e\u010fov\u00e1n\u00ed informac\u00ed a vytv\u00e1\u0159en\u00ed p\u0159ehled\u016f o pou\u017e\u00edv\u00e1n\u00ed webov\u00fdch str\u00e1nek bez toho, aby se spole\u010dnost Google dozv\u011bd\u011bla jak\u00e9koli osobn\u00ed identifika\u010dn\u00ed \u00fadaje jednotliv\u00fdch n\u00e1v\u0161t\u011bvn\u00edk\u016f. Hlavn\u00edm souborem cookie pou\u017e\u00edvan\u00fdm slu\u017ebou Google Analytics je soubor __ga.<\/p>\n<p>Krom\u011b vytv\u00e1\u0159en\u00ed p\u0159ehled\u016f statistik vyu\u017eit\u00ed webov\u00fdch str\u00e1nek lze slu\u017ebu Google Analytics spole\u010dn\u011b s reklamn\u00edmi soubor\u016f cookie pou\u017e\u00edt k zobrazen\u00ed relevantn\u011bj\u0161\u00edch reklam ve slu\u017eb\u00e1ch Google (nap\u0159. Vyhled\u00e1v\u00e1n\u00ed Google) a na webu.<\/p>\n<h3>Roz\u0161\u00ed\u0159en\u00ed, soci\u00e1ln\u00ed pluginy, syst\u00e9my t\u0159et\u00edch stran<\/h3>\n<p>Webov\u00e1 prezentace m\u016f\u017ee vyu\u017e\u00edvat roz\u0161\u00ed\u0159en\u00ed, tzv. soci\u00e1ln\u00ed pluginy (nap\u0159. Facebook tla\u010d\u00edko \u201eL\u00edb\u00ed se mi\u201c, seznam tweet\u016f Twitter, apod.) a nebo syst\u00e9my t\u0159et\u00edch stran, jako nap\u0159. v\u00fd\u0161e popsan\u00fd Google Analytics. Za konkr\u00e9tn\u00ed podobu, mno\u017estv\u00ed a \u00fa\u010del soubor\u016f cookies ulo\u017een\u00fdch do va\u0161eho prohl\u00ed\u017ee\u010de od poskytovatel\u016f t\u0159et\u00edch stran zodpov\u00edd\u00e1 v\u00fdhradn\u011b poskytoval t\u00e9to slu\u017eby \/ t\u011bchto slu\u017eeb.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookies V souladu s ustanoven\u00edm \u00a7 89 z\u00e1kona \u010d. 127\/2005 Sb., o elektronick\u00fdch komunikac\u00edch, V\u00e1s t\u00edmto informujeme, \u017ee na\u0161e str\u00e1nky vyu\u017e\u00edvaj\u00ed pro svoji \u010dinnost za \u00fa\u010delem zlep\u0161en\u00ed V\u00e1m poskytovan\u00fdch slu\u017eeb tzv. cookies. Co jsou soubory cookies: Cookie je kr\u00e1tk\u00fd textov\u00fd soubor, kter\u00fd nav\u0161t\u00edven\u00e1 webov\u00e1 str\u00e1nka ode\u0161le do prohl\u00ed\u017ee\u010de. Umo\u017e\u0148uje webu zaznamenat informace [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"class_list":["post-20473","page","type-page","status-publish"],"aioseo_notices":[],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookies V souladu s ustanoven\u00edm \u00a7 89 z\u00e1kona \u010d. 127\/2005 Sb., o elektronick\u00fdch komunikac\u00edch, V\u00e1s t\u00edmto informujeme, \u017ee na\u0161e str\u00e1nky vyu\u017e\u00edvaj\u00ed pro svoji \u010dinnost za \u00fa\u010delem zlep\u0161en\u00ed V\u00e1m poskytovan\u00fdch slu\u017eeb tzv. cookies. 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